Omschrijving

— Experience designer with +10 years of experience designing and evaluating strategy and content for global digital products.

Project showcase and methods

I work with teams and individuals in order to bring clarity to complex digital products an turn them into more human-centric, satisfying experiences, while hitting the business metrics that matter.

Branche-expertise

Talen

Portugees
Tweetalig / moedertaal
Engels
Vloeiend
Spaans
Vloeiend
Duits
Beperkte professionele capaciteit

Voorkeuren voor werkplek

Kan op locatie werken

Amsterdam (tot 50km)

Levity
User Experience Lead
februari 2020 - Vandaag (6 jaren en 4 maanden)
— Led product strategy for a no-code AI automation platform, scaling from concept to
$4M ARR within two years at seed stage.
— Developed conversational voice AI experiences to support automation of inbound
and outbound communication use cases.
— Acted as a strategic advisor to executive leadership, influencing product vision and
roadmap through data-driven VoC programs and cross-functional collaboration, supporting 20% MoM revenue growth in Q1 2025.
Backbase
User Experience Consultant (Fintech)
november 2018 - juli 2019 (8 maanden)
Amsterdam Metropolitan Area, Netherlands
— Drove CX transformation for BRD Bank, deploying an omnichannel platform (akin to M&E content delivery systems), increasing active users 23% YoY in 2019.
— Aligned product enhancements with customer needs through strategic stakeholder engagement and cross-team prioritization, enabling 15% upsell growth through VoC-aligned enhancements.
CreativeAI
User Experience & Research Lead
maart 2018 - juli 2018 (4 maanden)
Amsterdam Metropolitan Area, Netherlands
— At creative.ai I worked on establishing the processes and methods to understand and ideate new intersections between AI, creativity and humans (research focused on both B2C/SaaS with emphasis on the FMCG industry as an initial test bed).