Over Saskia
Nederlands
Tweetalig / moedertaal
Engels
Vloeiend
Duits
Basiskennis
Werkervaring
- Game Set Brand & DesignBrand Strategy | Brand Visibility | Brand CheckSPORTfebruari 2024 - Vandaag (2 jaren en 4 maanden)Amsterdam, Nederland
- I help startups and established companies to build and strengthen their brand
- I translate brand strategy into a physical brand experiences, that results in optimal brand visibility and brand impact
- I provide a clear, actionable Brand Check to identify gaps and growth opportunities for your brand
- Known for being a strategic thinking brand manager, with a problem-solving mindset and an eye for detail
- Good visualisation skills in Adobe CS, PPT and SketchUp
- Also available for project management and team management!
- PHILIPSBrand Manager and Design ManagerHIGHTECHjanuari 2020 - september 2023 (3 jaren en 8 maanden)Amsterdam, Nederland
- optimised digital brand presence across websites, social media, and digital events, improving consistency across multiple platforms
- project management of brand projects on budget and within timelines
- developed and implemented a brand and design audit for the Global Experience Marketing team, resulting in an increased brand score from 78% to 91%
- PHILIPSSenior Brand ManagerHIGHTECHjanuari 2014 - januari 2020 (6 jaren)Amsterdam, Nederland
- worked on the successful global rollout of Philips’ refreshed brand identity, with an implementation strategy that ensured high adoption across the organisation
- driving brand consistency of Philips campaigns and brand comms across various channels and touchpoints
- delivered effective training and consultancy for local marketing teams, reducing brand inconsistencies and accelerating time-to-market
- collaborating with Design and internal stakeholders to develop additional touch point guidelines, templates, toolkits and brand assets for B2B and B2C
Aanbevelingen
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Opleidingen
- Master Brand Management & Design managementEURIB2016Thesis on sustainability at Nike
- BFA FashionHogeschool voor de Kunsten Utrecht1988
Diploma's
- Data Visualization and storytellingGrowth Tribe2023