Sandrine Assenat

Member of executive committee Handling of marketing budget Implementing communication plans to increase brand awareness Overseeing digital marketing, advertising, partnerships and sponsorships Developing the brand communications calendars Establishing new partnership opportunities (capsule collection, contest) Creation of a new brand platform, implementing new image Creation brand content (visual and writing) Managing advertising content and advertising space purchases for press campaigns Organizing photoshoots for website, social media, store advertisements and look books Establishing relationships with external agencies to drive advertising and PR Identifying,r ecruiting, and managing influencer/brand ambassador programs

Handling of marketing budget Establishing, organization and monitoring of quantitative and qualitative studies Implementing a new image up trade marketing in retail boutiques: GWP offers, promotions, highlights, Building CRM strategy: monthly KPIs and analysis, emailing & mailing management Establishing relationships with 3 external agencies to drive PR (France, Spain, Italy) Implementing marketing activities for the network of stores Organizing photoshoots for store advertisements, look books, social media Establishing partnership ((Posca, OMY, Marie-Claire enfants, Crayola ....) Design and direction of shop window display (350 Stores)