Omschrijving

Global Marketing & Innovation professional with a strong FMCG background and 15+ years of experience in innovation, brand strategy and consumer & shopper insights.

I bring structure to complex information, connect people,

and turn insight into action.

Talen

Engels
Tweetalig / moedertaal
Nederlands
Tweetalig / moedertaal
Frans
Basiskennis
Duits
Basiskennis

Voorkeuren voor werkplek

Kan op locatie werken

Amsterdam (tot 50km)

Reckitt
Sr. Global Insights & Analytics Manager, CoE
januari 2021 - januari 2025 (4 jaren)
Designed and embedded end-to-end customer journey frameworks into commercial decision-making. Optimising AtL and BtL investments by connecting consumer needs segmentation to the path to purchase. Drove implementation of an AI-powered knowledge platform across marketing teams.
Customer Journey Integration Demand Centric Growth Marketing Operations Spend optimisation Digital Transformation
JDE Peet's
Global Innovation Manager
januari 2019 - januari 2021 (2 jaren)
Strengthened front-end innovation capability across global coffee & refreshment categories. Accelerated white space opportunity identification through structured sprints and rapid experimentation. Responsible for concept and idea testing incl. A/B testing.
white space opportunity identification - cross-functional and global/local collaboration - NPD
Innovation Insights & Foresights Cross-functional collaboration
Sanoma
Product Manager SCOUPY
januari 2017 - januari 2019 (2 jaren)
Developed and scaled digital shopper activation journeys for FMCG partners linking consumer engagement on our digital platform to in-store conversion. Responsible for analysis, performance tracking and optimisation (incl. A/B testing and analytics) customer journeys - digital activation - web analytics and funnel analysis