Omschrijving

I help companies simplify complex user journeys and turn them into clear, intuitive digital experiences. With over 6 years of experience as a UX and Product Designer, I bring a strong mix of strategic thinking and hands-on design—specializing in user onboarding, conversion optimization, and scalable design systems.

What sets me apart?

I thrive in cross-functional teams, translating business goals and technical constraints into solutions that users actually love. I’m experienced in designing for web and mobile, from MVPs to complete redesigns, and I’m comfortable working within structured UX frameworks or agile environments. Whether it’s improving an existing flow, creating a new feature, or auditing usability, I focus on what matters most: value for users and results for the business.

Branche-expertise

Talen

Engels
Tweetalig / moedertaal
Spaans
Tweetalig / moedertaal

Voorkeuren voor werkplek

Kan op locatie werken

Amsterdam (tot 50km)

Santander Consumer Finance Benelux
UX Designer
BANKEN & VERZEKERINGEN
mei 2024 - Vandaag (2 jaren en 1 maand)
Utrecht, Nederland
- Led UX improvements for financial platforms, optimizing onboarding and authentication processes, reducing time-to-complete by 22%.
- Redesigned complex financial workflows to enhance clarity and reduce user friction, decreasing errors by 25%.
- Applied A/B testing and data-driven design strategies to improve conversion rates by 26%.
- Ensured consistency and scalability by working within established design systems in Figma.
Babel Group (main client: Santander Consumer Bank Germany)
UX Designer
CONSULTANCY & AUDITING
maart 2021 - april 2024 (3 jaren en 1 maand)
Madrid, Spanje
- Led the UX design for a financial contract management platform, refining user roles and access rights to ensure secure, intuitive interactions.
- Transformed the MySantander app, boosting user satisfaction by 30% post-launch.
- Facilitated workshops with stakeholders to define workflows and improve design clarity for compliance-heavy processes.
- Developed a scalable design system, enhancing usability and consistency across digital products.
B&V Real Estate Advisors
UX designer
VASTGOED
maart 2020 - maart 2021 (1 jaar)
Seville, Spanje
- Redesigned the company website, increasing lead conversion rates by 40%.
- Improved site navigation and information architecture, reducing bounce rates by 30%.