Rosita Hoogenboom

At Studio Slow, my own studio, I specialise in designing websites that balance aesthetics with performance. Alongside web design, I create illustrations that help brands stand out and establish a recognisable visual language. In addition, I produce marketing content – including graphic design, photography and video – to strengthen brand presence across digital channels.

Established a strong foundation for social media marketing at Denim City by developing a clear content strategy and visual direction aligned with their new brand ing. Created video content and scalable graphic templ ates to ensure consistency across channels. Within three months, this resulted in a 618% increase in reach.

At Groove Digital, I worked as a Creative Designer and Webflow Developer, where I focused on design direction and turned ideas into engaging digital experiences. I combined creativity with technical skills to build websites that reflected a brand's personality while creating a smooth user journey. I led projects from start to finish, ensuring ideas were developed with clear direction and delivered at a high standard.