Romain L.

The DPP is a unique digital identity that brings together data on the entire product lifecycle. It aims to facilitate the circular economy, increase transparency, and meet regulatory requirements. Beyond compliance, it opens up strategic opportunities: improved traceability, support for eco-design, and optimization of the second life of materials.

Consultant for the French leader in circular economy consulting.

• Supported missions & coalitions on reuse projects (packaging, EEE, textiles, furnishing).

• Delivered value chain and stakeholder analyses to identify growth opportunities.

• Produced strategic deliverables and trained consultants.

• Led a marketing audit and designed a short- and mid-term action plan.

• Managed a deep analysis on the Digital Product Passport.

Defined and led global digital strategy (13 websites, 40 social accounts, €900K + €15M local media).

• Recruited and upskilled an international team, building new digital capabilities.

• Delivered +4x website traffic (2.7M), +50% social engagement, doubled conversion rates, and e-commerce to 6% of revenue.

• Redesigned the digital experience (6 languages, 2,000+ pages) and built a product roadmap (UX, cocktail tools, PIM).

• Launched a GDPR-compliant CRM program (3 markets, contacts x3).

• Established global brand guidelines, innovative campaigns, and an integrated media strategy.