Rolf Van Gent

Energetic, hands-on “lead-by-example” sales leader and business developer with strong organizational and analytical skills. Proven track record in defining and executing value propositions and Go-to-Market strategies. Successfully drove ARR growth from €14M to €20M through strategic business development, partner ecosystem expansion, and execution of GTM initiatives.

Passionate about sales excellence and optimizing sales processes beyond traditional end-of-cycle metrics. Strong focus on building measurable, data-driven sales organizations through process optimization, forecasting, pipeline visibility, and sales enablement. Experienced in coaching and developing international sales teams to consistently outperform targets. Certified Salesforce professional with a strong interest in CRM strategy, sales process optimization, and sales enablement.

Over 15 years of experience in the IT industry at innovative international software and hardware companies, ranging from start-ups to mid-sized vendors. Expertise includes Cybersecurity, Secure DevOps for (I)IoT, Cloud/SaaS, IT infrastructure management, and Business Intelligence & Analytics.

Extensive international management experience across Europe, the Middle East, and APAC, leading multicultural sales teams of up to 25 professionals across Western and Eastern Europe and the Middle East. Strong ability to build, motivate, coach, and manage high-performing teams in complex enterprise sales environments.

Proven success in direct and indirect sales to mid-sized and large enterprises across government, finance, and manufacturing. Strong understanding of Tier 1 and Tier 2 partner ecosystems and execution of successful partner programs.

Interested in VP/Director-level Sales or Business Development positions, as well as Salesforce Consultant, Sales Enablement, and ad interim leadership roles across Europe or EMEA. Willing to travel extensively and can be based in the Netherlands or North Rhine-Westphalia (Germany).