Richard Saintbai

I help B2B companies radically transform their sales performance by combining proven sales strategy with the latest in AI.

After years of consulting and training sales teams across EMEA and GCC, I founded Growthly, where we’re building an AI Sales Copilot that makes sales managers more effective and equips reps with real-time, playbook-backed guidance.

On Malt, I bring this expertise directly to clients:

.AI-Powered Sales Strategy → redesigning sales processes to boost predictability, deal hygiene, and revenue growth.

.Enablement Reinvented → transforming fragmented training into in-the-flow enablement powered by AI.

.Manager & Team Empowerment → creating frameworks, playbooks, and coaching systems that scale consistently.

If your sales team struggles with:

.Adapting to modern buyer expectations

.Wasting time on outdated playbooks

.Getting lost in the noise of AI tools with no control

…then I can help you restructure, enable, and future-proof your sales engine.

• Built a consultancy focused on helping commercial teams formalize their sales enablement functions.

• Developed modular onboarding tracks, playbook templates, and sales strategy blueprints tailored for complex B2B cycles.

• Advising organizations on embedding scalable sales processes, aligning enablement efforts with GTM strategy, and integrating AI-driven tools.

• Supporting commercial leaders with frameworks and tools to enable their teams across prospecting, qualifica tion, and pipeline execution.

• Developed and expanded trusted partnerships with global enterprise clients across EMEA.

• Managed half ofthe EMEA business for six consecutive fiscal years, consistently achieving annual and quarterly targets, contributing significantly to regional success.

• Mastered the end-to-end sales process, from lead generation to deal closing.