Over Rhian
Experienced Product Owner and Digital Project Manager, comfortable leading end-to-end project delivery, defining product vision, and creating action-orientated timelines, workflows and approaches to increase visibility and business value.
I'm a curious, pragmatic, and evidence-driven, comfortable communicating to stakeholders at all levels, and discussing technical details in approachable language. With a solid holistic understanding of digital project management, product ownership, web development projects, communications, and overarching digital strategy, i'm comfortable working on complex projects with multiple touchpoints, teams, and stakeholder.
With experience across digital agencies, in-house, in ecommerce, and in the non-profit sector, I'm highly adaptable and enjoy working in high-performance teams.
Engels
Tweetalig / moedertaal
Nederlands
Beperkte professionele capaciteit
Duits
Basiskennis
Kan op locatie werken
Amsterdam (tot 50km)
Werkervaring
- Repro UncensoredDigital Project Manager / Data & Strategy Consultantjanuari 2024 - Vandaag (2 jaren en 5 maanden)Supporting a mission-driven organisation at the intersection of digital rights, technology, policy, and culture. Leading digital strategy, data infrastructure, and platform optimisation while contributing to research, communications, and high-impact public interventions.Key Responsibilities➣Led digital strategy and platform management, including website optimisation and SEO/GEO performance➣Owned CRM setup and migration (HubSpot), including data structuring and lifecycle management➣Designed and implemented data collection, analysis, and reporting frameworks➣Built data visualisation dashboards (Looker Studio, Databox) to support decision-making➣Developed and optimised automated workflows (Zapier) to improve operational efficiency➣Provided incident support and digital advisory, including: Platform escalation and liaison with Big Tech companies, Communications, and PR coordination during sensitive cases➣Conducted research and analysis on digital policy and regulation (DSA, DMA, AI Act, platform governance)➣Contributed to organisational strategy and partnership development➣Represented the organisation through conference speaking, panels, and cultural eventsProduct & Delivery Scope➣Website management and optimisation➣CRM and data infrastructure (HubSpot)➣Data pipelines, dashboards, and reporting systems➣Workflow automation and operational tooling➣Cross-channel communications and incident response processesKey Achievements➣Established scalable data and reporting infrastructure to support advocacy and operations➣Improved efficiency through automation and streamlined workflows➣Strengthened digital visibility and search performance (SEO/GEO)➣Supported high-profile public engagements (SXSW, tech conferences, art fairs, festivals)➣Enabled effective incident response and platform engagement strategies
- adidas International B.VTechnical Product Owner - SEOE-COMMERCEjanuari 2015 - januari 2020 (5 jaren)Amsterdam, NederlandPromoted from Global Traffic Manager to Agile Product Owner within 18 months to build and lead a cross-functional Agile Product Team focused on large-scale ecommerce website optimisation and organic acquisition (SEO). Managed complex, multi-market projects and drove data-led product improvements touching UX, SEO, Brand, Product Data, and Engineering.Key Responsibilities➣Defined and owned the product vision, strategy, and developed the product roadmap from scratch➣Led a cross-functional Agile team (11 members) including developers, QA, UX/UI, architecture, and analytics➣Managed end-to-end product lifecycle: discovery, requirements, prioritisation, delivery, and optimisation➣Translated business needs into user stories, technical requirements, and backlog priorities➣Facilitated Agile ceremonies (sprints, stand-ups, retrospectives) and managed documentation in Confluence & Jira➣Coordinated complex global stakeholdersProduct & Delivery Scope➣Scaled and optimised 42 websites (1M+ URLs per site) in 20+ languages, across international markets➣ Delivered improvements in: UX/UI, CRO, SEO, and global search visibility, navigation, site architecture, performance, and scalability➣Automated complex processes and implemented backend frameworks to improve content accessibility➣Led development of internal CMS tool to streamline SEO operationsKey Achievements➣Delivered large-scale product and category optimisation initiatives➣Implemented NLG-driven product content generation at scale➣Improved user journeys and conversion performance through data-driven insights➣Established scalable frameworks for content, tagging, and platform governanceData, Governance & Impact➣Owned organic search performance reporting and analytics, enabling data-driven decision-making➣Ensured compliance with governance standards and industry best practices➣Balanced technical feasibility, dependencies, and risk management across complex systems
- KIT InstituteDigital Advisorjuli 2023 - juli 2025 (2 jaren)Amsterdam, NederlandDigital Advisor and Project Manager supporting international research and policy projects, with a focus on platform optimisation, digital transformation, and data-driven workflows. Bridging technical, research, and stakeholder teams to deliver scalable digital solutions.Key Responsibilities➣Led end-to-end digital project delivery, from discovery and tooling selection to implementation and optimisation➣Acted as Product Owner, defining requirements, prioritising backlogs, and aligning stakeholders across projects➣CRM system implementation, including migration, configuration, and user adoption➣Selected and deployed tools for CMS, community platforms, surveys, and social media management➣Established data collection frameworks and ensured alignment with research objectives➣Managed cross-functional teams and coordinated international stakeholders➣Defined and improved project management workflows (Agile/iterative approaches)➣Oversaw GDPR compliance and data governance, ensuring secure and ethical data use➣Evaluated and integrated AI/ML tools for research and operational efficiencyDelivered training sessions and workshops to support team adoption of digital toolsStrategy & Business Impact➣ Led and contributed to proposal writing and business development (projects ranging from €200K to €2M+)➣Built and managed partnerships with international organisations (UN, UNESCO, NGOs, EU institutions)➣Supported digital strategy and platform decision-making across multiple programmes➣Led conference sessions and expert panels on digital policy and innovationKey Skills
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Opleidingen
- PSPO I - Agile Product Owner trainingScrum Alliance2021PSPO I - Agile Product Owner training
- Research Data Management, and Introduction to R and Python for research dataUtrechtUniversity,2021Research Data Management, and Introduction to R and Python for research data