Omschrijving

An experienced product marketer with both B2B and B2C experience. Through my approach of creating strategies based in data and that are customer centric I enable products and companies to discover new opportunities and grow their current portfolio.

I have (many) years' experience in interpreting data to align to your business objectives and focus on the end user. Having worked in both financial services, travel and tech, I am very comfortable navigating complex matrix companies. I am equally keen to support smaller companies and enjoy wearing many hats when required.

Through my experience market research, value proposition development and go to market strategies, I look forward to supporting you with your goals.

Finally, I am a qualified professional coach having completed 90 hours of coaching. I focus on supporting leadership and management to discover and grow. I also have extensive experience in people management having led teams.

My ideal projects would include a combination of applying my product marketing skills, my knowledge of product development with my coaching experience to benefit strategy, growth, or even aligning employees to company goals.

Branche-expertise

Talen

Engels
Tweetalig / moedertaal

Voorkeuren voor werkplek

Kan op locatie werken

Amsterdam (tot 10km)

P. Scott Coaching & Consulting
Owner – Product Marketing Consultant & Coach
REIZEN & TOERISME
maart 2026 - Vandaag (3 maanden)
Amsterdam, Netherlands
Founder of a dual-track consultancy focused on product marketing for organisations. I am also a professional coach for individuals and apply these skills in my freelance methodology.
Consulting: Helping companies build clarity around product market fit and go-to-market strategy Providing consultation on messaging, positioning, and customer segmentation Applying proven frameworks from 20 years in tech, finance, and global marketing
Coaching Guiding mid & senior-careerprofessionals through renewal and reinvention Supporting clients in transitions, burnout prevention, and rediscovering purpose
Individual Coaching Product Marketing Marketing Communication strategy Positioning strategy
Booking.com
Senior Product Marketing Manager
januari 2018 - januari 2025 (7 jaren)
Amsterdam, Netherlands
Led cross-functional teams in AI, Sustainability, and Cross-Sell initiatives Launched Travel Sustainable (1M+ partners; 56% of booked nights sustainable) Designed analytics strategy adding +1,700 daily bookings through cross-sell optimisation
HSBC
Senior Manager, Global Premier & Wealth Propositions
BANKEN & VERZEKERINGEN
januari 2015 - januari 2017 (2 jaren)
London, UK
Developed value proposition, brand identity, partnerships and benefits for a premium high net worth banking proposition across 7 global markets, exceeding revenue goals.