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Werkervaring
- Luminous LopesDirector Brand Strategy (TikTok)DIGITAAL BUREAU & IT-CONSULTANCYjanuari 2020 - Vandaag (6 jaren en 5 maanden)Amsterdam, NetherlandsAs Director of Brand Strategy (TikTok) at Luminous Lopes, I have been working independently since January 2020, helping brands craft and execute impactful strategies tailored to TikTok. With over 20 years of experience in online media, I bring deep expertise in digital trends, content creation, and audience engagement. I focus on developing creative campaigns, driving brand visibility, and leading cross-functional teams. My strategic approach—combined with a strong understanding of TikTok’s algorithm and user behavior—enables brands to grow authentically and effectively on one of today’s fastest-moving platforms.
- RTLContent & Mediastrateeg, IMPACT (RTL MCN)januari 2019 - januari 2020 (1 jaar)Amsterdam, NetherlandsRTL Talents: Kalvijn, Nienke Plas, Famke Louise, Kaj Gorgels, Onnedi, TouzaniTV
- TP VisionSenior Partnership Manager Philips TVnovember 2016 - januari 2019 (2 jaren en 2 maanden)Amsterdam, NetherlandsTP Vision is a consumer electronics key player in the world of audio visual digital entertainment. TP Vision concentrates on developing, manufacturing and marketing Philips branded TV sets (Europe, Russia, Middle East, South America, India and selected countries in Asia-Pacific) and audio products (all around the Globe). We do this by combining our design expertise and innovative Philips brand heritage with the operational excellence, flexibility and speed of TPV Technology. With these combined strengths, we bring high-quality TV sets to the market: smart and easy to use with sophisticated styling. We believe in creating products that offer a superior audio and visual experience for consumers. With Philips TVs, TP Vision is a global leader in the hospitality market. TP Vision is the exclusive brand licensee of Philips TVs for the above listed countries and, on the global stage for the Philips audio products.TP Vision employs close to 2,000 people in several locations around the globe and is 100% owned by TPV, one of the world's leading monitor and LCD TV manufacturers, selling and marketing Philips branded TVs in China. TPV has been able to drive its growth over the years by leveraging its economies of scale and core competencies in R&D, manufacturing, logistic efficiency and quality.
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Opleidingen
- Master, MarketingHogeschool voor Economische Studies (HES) in Amsterdam1999Master, Marketing