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Patrick BruinPB

Patrick Bruin

Interim Marketing & Insights Director

€ 800/dag
Amsterdam, NL
15+ jaar

Gemiddelde responstijd: 1 uur

Over Patrick

Internationally oriented (interim) marketing and intelligence consultant/manager who provides deep insight into markets and consumers as representative of the voice of the customer. With this knowledge and actionable insights organisations are better capable of applying all marketing mix ingredients optimally and, consequently, reducing risks. I add value by:

1.Managing a team and delivering projects on-time and within budget
2.Executing analyses, drawing the insights and implementing new concepts and propositions
3.Acting as the voice of the customer and making sure organisations deliver a seamless customer experience
4.Consulting and challenging the internal organisation and the status quo in general
5.(Co-)defining strategies and stakeholder management

People describe me as curious, having a vision, making sure the consumer is the focal point, constructive, (positive) critical, being results-oriented, creative, innovative/conceptual, humorous, enthusiastic, a networker and as a coach who stimulates and challenges people positively.
  • Nederlands

    Tweetalig / moedertaal

  • Engels

    Vloeiend

  • Duits

    Vloeiend

  • Frans

    Vloeiend

Kan op locatie werken
Amsterdam (tot 50km)

Werkervaring

  • House of Insights
    Partner
    januari 2020 - Vandaag (6 jaren en 5 maanden)
    The House of Insights supports companies in developing and implementing their roadmap for a Consumer Insights Strategy
    • Established network (TheHouseofInsights.com) with two partners
    Insight Marketinganalyse Marketing Corporate strategy Team Management
  • MIC (Marketing & Insights Consultancy) B.V.
    Director and managing consultant
    januari 2015 - Vandaag (11 jaren en 5 maanden)
    Amsterdam, Nederland
    MIC assesses customers' needs and helps organisations to act upon these, leading to a unique experience of brands. Interim management and consultancy
    • Websites:
    marketing-insights.nl; marketing-insights.eu

    Clients include Samsung Benelux, Heineken, Inter IKEA Group, Jaarbeurs, DSM, KPN, Reclame Code Commissie, Kantar, DVJ Insights, and others.
  • Nilfisk
    Marketing Director
    januari 2013 - januari 2014 (1 jaar)
    Malta
    Worldwide operating manufacturer of cleaning equipment
    • Defined and executed/implemented marketing strategies and plans locally
    • Co-defined the global marketing strategy as member of the Global Marketing Board
    • Lead and restructured the Product Management/Training and Marketing team (7 FTEs), including customer experience (responsible for NPS and closed-loop feedback)
    • Reintroduced the Viper brand and new propositions in the Netherlands

Aanbevelingen

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Opleidingen

  • Master of Arts
    Radboud University Nijmegen
    1996
    Business Studies (MA)

Vaardigheden

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