Omschrijving

As a seasoned commercial professional with a unique blend of experience across the FMCG value chain, I help businesses unlock their full potential and drive enterprise value. With a proven track record of delivering results and achieving business expansion goals, I bring a distinctive combination of marketing, brand management, sales operations, and supply chain expertise to the table.

What I Can Help With:

Developing and executing business growth strategies that drive revenue and profitability
Optimizing marketing and sales operations to improve efficiency and effectiveness
Streamlining supply chain processes to enhance customer satisfaction and reduce costs
Building and nurturing high-performing teams to achieve business objectives
Providing strategic guidance on brand management and category development

What Sets Me Apart:

Multi-disciplinary expertise across the FMCG value chain, enabling a holistic approach to business challenges
Proven ability to drive results and achieve business expansion goals through strategic planning and execution
Strong leadership and talent development skills, with a passion for nurturing and developing teams
Collaborative mindset with excellent communication and stakeholder management skills

Types of Projects I'd Love to Work On:

Business growth strategy development and implementation
Marketing and sales operations optimization
Supply chain process improvement and optimization
Brand management and category development
Team development and talent nurturing
Market research and analysis
Competitive analysis and benchmarking

Let's Collaborate:

If you're looking for a seasoned commercial expert who can drive business growth and deliver results, let's connect! I'm excited to explore how my skills and expertise can help your business thrive.

Talen

Engels
Tweetalig / moedertaal
Arabisch
Tweetalig / moedertaal
Frans
Tweetalig / moedertaal
Nederlands
Basiskennis

Voorkeuren voor werkplek

Kan op locatie werken

Utrecht (tot 50km)

Nestlé
Affordability Acceleration Program Manager
augustus 2023 - juli 2024 (11 maanden)
Cairo, Egypte
• Successfully led a cross-functional team to implement a comprehensive affordability strategy driving business growth across multiple categories.
• Achieved 25% growth in a challenging economic environment.
• Managed 90+ SKUs across Coffee, Dairy, Culinary & Confectionery categories, contributing to 53% of the Nile Cluster net sales.
• Developed an integrated commercial plan leveraging the power of a unified organization to maximize
ROI.
• Implemented a value chain design analysis, driving optimization projects & maintaining competitiveness, ensuring price point stability ahead of price increase needs.
Market analysis Data analysis Customer Loyalty/ Retention Sales funnel Project owner
Nestlé
Corporate Sales Enablement Manager
april 2021 - juli 2023 (2 jaren en 3 maanden)
Cairo, Egypte
• Spearheaded the development of a comprehensive asset management process for Confectionery chillers, yielding enhanced visibility of trade assets and maximizing ROI through strategic planning.
• Conceptualized & launched a pioneering digitalization project in the traditional trade channel, driving fleet efficiency & achieving significant increases in daily truck turnover through data-driven insights & process optimization.
• Lead a grassroots initiative to explore opportunities for expanding operations into rural areas, conducting thorough market analysis to identify optimal brand fits & developed a robust business case & execution roadmap to inform strategic decision-making.
• Revolutionized sales performance management through the digitalization of key metrics, designing & implementing intuitive dashboards that provide real-time visibility into organizational KPIs across categories & channels, enabling faster & more informed decision-making.
Project Management Business plan Big Data Digital Transformation Digital communication
Nestlé
Regional Senior Brand Manager
juli 2020 - april 2021 (9 maanden)
Cairo, Egypte
• Spearheaded the development and execution of comprehensive marketing strategies for the NESQUIK
brand across the MENA region, driving business growth and expansion through targeted initiatives.
• Successfully managed financial and commercial performance, delivering consistent growth and maintaining a strong focus on cost optimization and revenue management, resulting in sustained profitability.
• Designed and implemented agile pricing strategies that effectively mitigated the impact of economic challenges, preserving profit margins and minimizing market share loss, demonstrating expertise in risk management and adaptability.
• Demonstrated exceptional leadership skills, guiding a high-performing virtual team and fostering a collaborative environment that encouraged innovation, creativity, and open communication, resulting in enhanced team productivity and job satisfaction.
• Led multiple market research initiatives to identify consumer trends, competitive positioning, and market opportunities, leveraging these insights to develop targeted, data-driven marketing campaigns that resonated with key audiences and drove business results.
Commercial strategy Strategic planning Pricing strategy Team management Product management

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Masters in International Management
Poitiers University
2009
Masters in International Management
Bachelor of Commerce
Ain Shams University
2008
Bachelor of Commerce

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Omnia Kamel

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