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Nicoline NiehorsterNN

Nicoline Niehorster

MedEd & Commercial Enablement Consultant

€ 1.050/dag
Huizen, NL
15+ jaar

Gemiddelde responstijd: 1 uur

Over Nicoline

Senior MedTech consultant specialized in Medical Education, physician engagement, commercial enablement, launch readiness, and strategic customer engagement across EMEA and global markets.

I help MedTech organizations strengthen physician engagement, educational effectiveness, launch readiness, and commercial execution through scalable learning ecosystems, stakeholder engagement strategies, and operational optimization.

With 10+ years of experience at Stryker, I have led 30+ annual educational and engagement initiatives, supporting product launches, KOL engagement, commercial readiness, and customer advocacy within highly matrixed international environments.

Key Areas of Impact

Medical Education & Physician Engagement
• Built scalable KOL engagement ecosystems including advisory boards, peer-to-peer education, congress programs, and certification pathways
• Developed engagement initiatives contributing to a 62% increase in stakeholder engagement
• Led strategic customer engagement initiatives involving audiences of 300+ participants across multiple countries

Commercial Enablement & Launch Readiness
• Drove major MedTech launches through onboarding, field readiness, and capability development frameworks
• Designed governance models, KPI frameworks, and scalable operational structures improving stakeholder alignment and execution consistency
• Improved operational efficiency by 45% through workflow optimization and centralized planning initiatives

Strategic Collaboration & Operations
• Partnered cross-functionally with Marketing, Medical Affairs, Sales Leadership, Compliance, and regional stakeholders
• Experienced in omnichannel learning, onboarding ecosystems, congress engagement, and scalable educational operations
• Recent focus areas also include AI-enabled workflow optimization for Medical Education and commercial enablement ecosystems

Available for remote & international consulting engagements.
  • Nederlands

    Tweetalig / moedertaal

  • Spaans

    Tweetalig / moedertaal

  • Engels

    Vloeiend

  • Duits

    Vloeiend

  • Frans

    Beperkte professionele capaciteit

  • Italiaans

    Beperkte professionele capaciteit

  • Catalaans

    Beperkte professionele capaciteit

Kan op locatie werken
Huizen (tot 50km)

Werkervaring

  • Stryker
    Medical Education Manager, Neurovascular EMEA/ Global
    MEDISCHE SECTOR
    september 2023 - Vandaag (2 jaren en 9 maanden)
    Amsterdam, Nederland
    Lead EMEA physician engagement, commercial enablement, and strategic customer engagement initiatives for the Neurovascular division, supporting KOL development, product adoption, launch readiness, and scalable educational ecosystems across international markets.

    Key Areas of Impact
    • Define and execute EMEA physician engagement and KOL strategies aligned with commercial priorities, launch readiness, and market adoption objectives
    • Build and scale strategic KOL ecosystems including advisory boards, peer-to-peer education, congress engagement, presenter capability programs, and Rising Stars initiatives across EMEA
    • Expanded stakeholder engagement networks (26+ KOLs; 12+ Rising Stars), contributing to a 62% increase in engagement and advocacy
    • Lead cross-functional collaboration across Sales Leadership, Marketing, Medical Affairs, Compliance, and regional stakeholders to strengthen execution consistency and customer engagement effectiveness
    • Design and implement scalable governance, KPI, and operational frameworks linking engagement activities to adoption, engagement quality, and business outcomes
    • Drive operational optimization initiatives resulting in a 45% improvement in efficiency and scalability across EMEA operations
    • Develop centralized project management and governance dashboards improving visibility, stakeholder alignment, and execution tracking across complex international initiatives
    • Lead strategic customer engagement initiatives including congress programs, user group meetings, certification pathways, EMEA & LATAM Sales Meetings, and KOL-led educational ecosystems
    • Partner globally across EMEA, LATAM, APAC, and EEMEA to adapt engagement and educational strategies to diverse market and stakeholder environments
    • Lead and develop a high-performing regional engagement and operations team supporting scalable execution and customer experience excellence
    Medical Education Strategy Stakeholder Management Product Launch Strategy Sales Excellence Change & Transformation Management
  • Stryker
    Associate Medical Education Program Manager - Orthopedic Instruments & Surgical Technologies Europe
    MEDISCHE SECTOR
    december 2016 - september 2023 (6 jaren en 9 maanden)
    Amsterdam, Nederland
    Led European commercial education, strategic engagement, and capability development initiatives across Orthopedic Instruments & Surgical Technologies, supporting product launches, onboarding, field readiness, and scalable commercial enablement ecosystems throughout Europe.

    Key Areas of Impact
    • Designed and executed large-scale European commercial education and engagement programs aligned with strategic business priorities, product adoption, and organizational readiness objectives
    • Led 30+ annual initiatives including launch programs, onboarding academies, advisory meetings, hybrid learning experiences, workshops, leadership meetings, and customer-facing engagement activities
    • Directed annual EMEA & LATAM Sales Meetings and strategic engagement initiatives involving audiences of up to 300+ participants across multiple countries
    • Built scalable onboarding, certification, and capability development ecosystems supporting commercial effectiveness, field readiness, and accelerated time-to-productivity
    • Supported and coordinated 8+ major product launches and portfolio integration initiatives in close partnership with Marketing, Sales Leadership, Medical Affairs, and cross-functional stakeholders
    • Developed multilingual digital learning ecosystems across five languages, integrating omnichannel learning approaches and scalable content delivery frameworks
    • Partnered extensively with Sales Leadership and Marketing to translate product, clinical, and value-based positioning into field-ready education and customer engagement initiatives
    • Contributed to operational excellence initiatives through process optimization, governance alignment, stakeholder coordination, and scalable program management frameworks
    • Supported talent and capability development through coaching, onboarding, mentorship, and intern leadership initiatives
    • Managed complex international stakeholder ecosystems across Europe within highly matrixed commercial and educational environments
    Go-to-market strategy Agile Project Management Workshop facilitation Process Ownershiip KPI's and Success Measurement Strategy
  • International companies across Aviation, Travel, Real Estate & International Business Operations
    Earlier International Commercial & Operational Leadership Experience
    juli 1996 - december 2016 (20 jaren en 5 maanden)
    Palma, Spanje
    Held a series of international commercial, operational, and customer engagement roles across aviation, travel, real estate, and business operations, building extensive experience in stakeholder management, international coordination, commercial execution, customer experience, and operational leadership within fast-paced multicultural environments.

    Selected Areas of Experience
    • Led and coordinated large-scale international meetings, customer events, and stakeholder engagement initiatives across Europe
    • Managed complex operational planning, customer coordination, and logistics within highly service-oriented international environments
    • Built and developed new business operations and regional market presence, including supporting the launch of a Spanish branch for an international technology company
    • Led customer-facing commercial and operational activities requiring strong relationship management, adaptability, and cross-functional coordination
    • Developed strong foundations in client engagement, international communication, operational problem-solving, and experience-driven execution
    • Worked extensively within multicultural and multilingual environments across Europe, collaborating with international stakeholders and customers
    • Built early expertise in event coordination, customer experience design, stakeholder communication, and operational scalability that later evolved into strategic engagement and Medical Education leadership roles within MedTech
    Klantrelatiebeheer (CRM) Marketing & Communication Planning Market & Trends Amn Project Management (PMP Bedrijfsstrategie

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Opleidingen

  • BA
    Breda University of Applied Sciences
    1996
    Tourism Management
  • BA
    University of Amsterdam
    2020
    Latin America Studies

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