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Malt Strategy
Malt Strategy
Nicolas ScarpiNS

Nicolas Scarpi

Product Growth & CRM | Fintech | Lifecycle | SQL

€ 400/dag
The Hague, NL
3-7 jaar
Product Marketing
Segmentatie van gebruikers
Groeistrategie
KPI's en meetmethoden definiëren en controleren
A/B testen

Gemiddelde responstijd: 1 uur

Over Nicolas

I help fintechs and scale-ups design and execute product growth and CRM strategies that drive acquisition, activation and retention.

I have 8+ years of experience working in fast-growing environments, including fintechs scaling from early-stage to millions of users.

My background includes go-to-market strategy, lifecycle journeys, experimentation, data-driven decision-making (SQL, BI tools, AI-driven insights) and automations.

I’m currently flexible on rates for the right project and long-term collaboration, supporting growth teams with hands-on execution and strategic direction.
Banken en financiële diensten
Mode en cosmetica
Digitale en IT-diensten
Digitale bedrijfsmodellen
E-commerce

  • Portugees

    Tweetalig / moedertaal

  • Engels

    Vloeiend

Kan op locatie werken
The Hague (tot 50km)

Werkervaring

  • will bank
    Product Marketing Manager
    BANKEN & VERZEKERINGEN
    december 2023 - januari 2026 (2 jaren en 1 maand)
    São Paulo, State of São Paulo, Brazil
    Description:
    - Led product growth initiatives for credit products (personal loans and installment credit), focusing on conversion and profitability.
    - Owned CRM and lifecycle strategies across email, push, in-app, WhatsApp, SMS, and paid media.
    - Designed and executed experimentation frameworks, including A/B testing and continuous optimization.
    - Monitored product and marketing funnels to identify growth opportunities across the customer journey.
    - Built and scaled automations using Salesforce Marketing Cloud.
    - Applied predictive models and Bayesian analysis to support data-driven decision-making.
    - Worked closely with cross-functional teams in an agile environment.

    Key Results:
    - Increased product conversion through channel, messaging, and audience optimization tests.
    - Improved campaign performance by aligning communications with customer lifecycle moments
    Salesforce Groeistrategie Product Marketing Marktpositionering SQL
  • will bank
    Product Marketing Specialist
    BANKEN & VERZEKERINGEN
    januari 2021 - november 2023 (2 jaren en 10 maanden)
    São Paulo, State of São Paulo, Brazil
    Description:
    - Developed and executed product marketing strategies for launches and incentives, focused on credit profitability.
    - Planned multi-channel campaigns across email, push, in-app, SMS, and paid media.
    - Monitored key KPIs such as activation, churn, and spending, identifying optimization opportunities.
    - Collaborated closely with product and marketing teams to align communication with brand positioning.
    - Designed and executed A/B tests and segmentation strategies to support data-driven decisions.
    - Led seasonal campaigns (Black Friday, Christmas, etc.) with strong performance impact.

    Key Results:
    - Supported the go-to-market of an additional credit card product.
    - Drove significant growth during Black Friday campaigns.
    - Increased credit card spending through targeted activation initiatives.
    Groeistrategie Productstrategie SQL Product Marketing KPI's en meetmethoden definiëren en controleren
  • will bank
    Product Marketing Analyst
    BANKEN & VERZEKERINGEN
    april 2019 - januari 2021 (1 jaar en 9 maanden)
    Vitoria, ES, Brazil
    Description:
    - Managed CRM operations using Infobip, focusing on automation, segmentation, and personalization.
    - Supported multiple products, including credit card, payments, and transfers.
    - Analyzed customer behavior data to improve engagement and retention strategies.
    - Built and optimized lifecycle communication journeys across email, push, and SMS.
    - Monitored key CRM and funnel KPIs and executed A/B testing for continuous improvement.
    - Used HTML/CSS to customize and optimize email communications.

    Key Results:
    - Improved push notification deliverability rates through targeted optimization initiatives.
    - Increased credit card spending through seasonal partnership campaigns.
    Product Marketing HTML/CSS SQL Growth hacking
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Opleidingen

  • LEAN INBOUND PARTE 1 : FUNDAMENTOS DE MARKETING E VENDAS PARA NOVOS NEGÓCIOS E-mail marketing
    LEAN INBOUND PARTE 1 : FUNDAMENTOS DE MARKETING E VENDAS PARA NOVOS NEGÓCIOS E-mail marketing
  • PRÁTICAS DE VALIDAÇÃO, MARKETING E VENDAS
    PRÁTICAS DE VALIDAÇÃO, MARKETING E VENDAS
Bekijk de opleidingen die Nicolas heeft gevolgd

Diploma's

  • Data Analytics
    Tera
    2025
    Data analysis Business analysis Data visualization Microsoft Power BI SQL
  • Product Growth
    PM3
    2023
    CRO Customer Loyalty/ Retention Marketing Automation Pricing strategy Growth hacking Product Marketing

Vaardigheden

Verkennende gegevensanalyse
Marktpositionering
Persona definitie en waardepropositie
User experience journey mapping
Evaluación comparativa
Digitalisering
Product-market fit
Productstrategie
Market entry strategie
Marketing
Fintech
SQL
Customer Loyalty/ Retention
Email marketing
Communication
Salesforce Marketing Cloud
Salesforce
Growth hacking
Data analysis

Categorieën