Omschrijving

I empower tech startups and scaleups to accelerate growth, specializing in scaling businesses from €50K to €4M+ MRR. As a Fractional CMO and Go-To-Market Strategist, I drive high-impact results within a defined timeframe, ensuring strategic alignment with business goals and a seamless transition to long-term success. I leverage AI at both strategic and operational levels to unlock smarter and faster growth.

I bring 20 years of B2B and B2C expertise across SaaS, E-commerce, Edtech, HR Tech, Travel, Ticketing, Finance, and Non-Profit—transforming vision into scalable, sustainable growth.

Branche-expertise

Talen

Nederlands
Tweetalig / moedertaal
Engels
Tweetalig / moedertaal

Voorkeuren voor werkplek

Kan op locatie werken

Amsterdam (tot 50km)

Orbisk
Interim VP of Marketing
SOFTWAREPRODUCTIE
januari 2025 - mei 2025 (4 maanden)
Utrecht, Nederland
Scale up: AI Food Waste solution in Enterprise SaaS
Commercial MT member
Responsible for SaaS Bowtie framework implementation
Developed and executed successfully ABM campaign→ 40% growth MQL- SQL
Build marketing foundation, inbound motion machine and led team (6 FTE
Developed & executed GTM playbooks for France, Iberia, US, UK, DACH
Channable
Global VP of marketing
E-COMMERCE
november 2020 - december 2024 (4 jaren en 1 maand)
Utrecht, Nederland
Scale up: Multi Channel Ecommerce Platform
MT member→ Driving 80% of company revenue with a 30% YoY growth
Responsible for commercial strategy & product marketing roadmap across 8 regions
Developed a data model to enhance performance across acquisition, retention, and expansion phases
Developed a global partnership model to increase sales and retention through partners
Leading global team (40 FTE) with a marketing budget of €10 million
Lepaya
Senior marketing manager a.i
HR / PERSONEELSBELEID
september 2019 - april 2020 (7 maanden)
Amsterdam, Netherlands
Startup: Power Skills training provider
Generate 40% pipeline growth
Build marketing foundation, tech stack and team (10 FTE)
Developed GTM strategy and product-marketing roadmap