Over Michael
A catalyst for change, using innovation to make measurable differences across industries. My 13-year global journey through Europe, the Middle East, and North America empowers me to craft tailored marketing strategies leveraging cutting-edge technology. As a results-driven marketing leader, I build high-performing teams, drive growth through digital innovation, and create long-term value using data-driven approaches to revolutionize industries while challenging established norms.
Engels
Tweetalig / moedertaal
Duits
Beperkte professionele capaciteit
Frans
Basiskennis
Kan op locatie werken
Amsterdam (tot 50km)
Werkervaring
- CVMakerHead Of MarketingHIGHTECHaugustus 2022 - Vandaag (3 jaren en 10 maanden)Amsterdam, Netherlands
- Spearheaded the go-to-market strategy for a B2B platform targeting recruitment agencies, HR managers, and institutional operations, from customer acquisition to pricing and sales strategies.
- Developed B2C go-to-market (GTM) strategies across Europe, Asia, Africa, and the Americas and supporting product development through design sprints and expert reviews that align with the product roadmap.
- Conducted in-depth market research to identify customer segments, industry trends, and new opportunities, optimizing marketing campaigns and driving subscription growth.
- Led the optimization of user journeys and improved customer acquisition and conversion rates across 32 domains and 25+ languages, enhancing marketing funnel performance.
- Managed and optimized a seven-figure marketing budget, driving 13% year-over-year revenue growth while improving internal processes and cost-efficiency.
- Spearheaded the go-to-market strategy for a B2B platform targeting recruitment agencies, HR managers, and institutional operations, from customer acquisition to pricing and sales strategies.
- Expanded the team of Content, SEO, and Digital Marketers from 6 to 10 FTEs in just 8 months, fostering individual growth and aligning team efforts with company OKRs.
- Directed the implementation of HubSpot Enterprise for marketing and support, and optimized the Atlassian suite, enhancing overall Marketing Operations and techstack integration.
- IONOSInternational Growth Marketing ManagerTELECOMMUNICATIEjanuari 2020 - augustus 2022 (2 jaren en 7 maanden)Karlsruhe, BW, Germany
- Spearheaded the development of foundational strategies and initiatives aimed at accelerating U.S. business growth, positioning the company to effectively challenge existing market leaders.
- Led an 8-person cross-channel team focused on international growth, executing innovative digital campaigns that resulted directly in a +7% take rate.
- Managed performance reporting, competitor analysis, and persona development to drive successful Go-to-Market strategies for brand and product launches.
- Coordinated with multiple departments (Brand, Marketing Communications, Retention, Copywriting, Localization, Data, and UX) to ensure seamless campaign execution across channels and new markets.
- Digital Ape MENA (now Sila Insights)Digital & Brand LeaderHIGHTECHdecember 2018 - december 2019 (1 jaar)Dubai - United Arab Emirates
- Focused on educating the market on the value of technology innovation, particularly ML and AI, in enhancing brand positioning and driving business growth.
- Leveraged proprietary AI-driven monitoring and listening tools to develop integrated marketing campaigns, including influencer strategies, for major clients like Arla, Lurpak, and VisitBritain.
- Created strategic B2B content (case studies) to support PR, Content Marketing, Growth Marketing, and Brand Positioning, driving lead generation and business growth.
- Collaborated with Client Relationship Management and Business Development teams to implement growth initiatives, resulting in a +225% increase in bids within one year through actionable insights and use case exploration.
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Opleidingen
- Bachelor of BusinessSonoma State University2010Bachelor of Business Administration - BBA in Marketing
- Master of BusinessSanta Rosa Junior College2005Associate of Science (A.S.) in Business, Management, Marketing, and Related Support Services