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Mandy SchaferMS

Mandy Schafer

Marketing Director | Fractional CMO | 17+ years sc

€ 500/dag
Amstelveen, NL
15+ jaar

Gemiddelde responstijd: 1 uur

Over Mandy

  • Engels

    Tweetalig / moedertaal

Uitsluitend remote
Werkt voornamelijk remote

Werkervaring

  • Mastercard/
    Director of Product Portfolio Marketing
    januari 2023 - Vandaag (3 jaren en 5 maanden)
    • ● Led global marketing for a $100M+ Identity portfolio, driving a 17% YoY revenue increase through the launch of two globally scalable products.
    • ● Redefined sales strategy by optimizing marketing lead flows and revamping sales enablement and training to support updated solution-based selling strategies across all regions.
    • ● Developed and executed product strategy and roadmap for Identity solutions to address emerging fraud trends, including Agentic AI-driven fraud, first-party fraud, and scams.
    • ● Built and led the European PMM team; managed a $200K quarterly global marketing budget across asset development, agency partnerships, and travel.
  • Miro
    Group Product Marketing Manager (Enterprise and Analyst relations)
    augustus 2021 - december 2022 (1 jaar en 4 maanden)
    San Francisco, CA, USA
    • ● Drove Enterprise product growth, contributing to a 500% increase in paid Enterprise customers.
    • ● Partnered with top Enterprise customers to shape the product roadmap, enabling product and sales teams to prioritize go-to-market features such as add-on security, advanced user management, and workflow integrations.
    • ● Built the Analyst Relations program from the ground up, hiring the first AR manager and managing key firm relationships, resulting in inclusion in the Forrester Wave and Gartner Market Guides.
    • ● Hired and led a global team of product marketers, owning all aspects of Enterprise product marketing strategy.
  • Chartio (acquired by Atlassian)
    Sr Director, Product Marketing
    december 2020 - maart 2021 (3 maanden)
    San Francisco, CA, USA
    • ● Reported directly to the CEO; owned all product marketing and GTM strategy.
    • ● Repositioned Chartio from a general BI tool to a solution for data analysts; coined the term "Data-Focused Collaboration" and developed the concept of Agile Analysis.

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Opleidingen

  • MBA
    University of Toronto
    MBA

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