A product marketing & brand strategy leader, with over 12+ years of experience across fast paced B2B & B2C businesses, I have a proven track record of delivering across the marketing funnel. Key projects include - driving user acquisition/retention, product launch & adoption, GTM strategy, and customer growth.
In my last role as Global Lead - Product Marketing at Just Eat Takeaway.com, I was responsible for product launches, value propositions, brand campaigns, go-to-market & sales enablementfor 10+ products across 18+ markets. Working cross-functionally with product, tech, UX, sales, brand and content, & regional marketing
Leveraging my past expertise in product innovation and design thinking, combined with data-led insights, I seek to provide strategic solutions that improve customer experience and generate growth opportunities.
Key brands in my portfolio are Just eat takeaway, Swarovski, Titan company & Reliance retail. Over the years I have built a strong understanding of the consumer in the domains of tech, lifestyle & fashion . All of which come together to help businesses and entrepreneurs figure - Where to go next?
On the side, I am passionate about sustainability, anthropology, & the performative arts