Malt welcome

Welkom op het Malt-profiel van Madhavi!

Met Malt heb je toegang tot de beste freelance consultants voor jouw opdrachten. Neem contact op met Madhavi om te vertellen waaraan je behoefte hebt of zoek andere profielen op Malt.

Madhavi Sahu

Product marketing / Brand Strategy/ Go-To-Market
  • Voorgesteld tarief
    € 500 / dag
  • Werkervaring8-15 jaar
  • Antwoordpercentage100%
  • Antwoordtijd1 uur
De opdracht kan alleen van start gaan nadat je de offerte van Madhavi hebt geaccepteerd.
Locatie en reizen
Locatie
Amsterdam, Nederland
Kan bij je op kantoor werken in
  • Amsterdam en omstreken (tot 10 km)
Checklist

Malt-handvest ondertekend

Het handvest bekijken
Geverifieerd e-mailadres
Talen
Categorieën
Deze profielen passen ook bij je zoekopdracht
Agatha FrydrychAF

Agatha Frydrych

Backend Java Software Engineer

Baptiste DuhenBD

Baptiste Duhen

Fullstack developer

Amed HamouAH

Amed Hamou

Senior Lead Developer

Audrey ChampionAC

Audrey Champion

Web developer

Vaardigheden
Sector-expertise
Madhavi in het kort
A product marketing & brand strategy leader, with over 12+ years of experience across fast paced B2B & B2C businesses, I have a proven track record of delivering across the marketing funnel. Key projects include - driving user acquisition/retention, product launch & adoption, GTM strategy, and customer growth.

In my last role as Global Lead - Product Marketing at Just Eat Takeaway.com, I was responsible for product launches, value propositions, brand campaigns, go-to-market & sales enablementfor 10+ products across 18+ markets. Working cross-functionally with product, tech, UX, sales, brand and content, & regional marketing

Leveraging my past expertise in product innovation and design thinking, combined with data-led insights, I seek to provide strategic solutions that improve customer experience and generate growth opportunities.

Key brands in my portfolio are Just eat takeaway, Swarovski, Titan company & Reliance retail. Over the years I have built a strong understanding of the consumer in the domains of tech, lifestyle & fashion . All of which come together to help businesses and entrepreneurs figure - Where to go next?

On the side, I am passionate about sustainability, anthropology, & the performative arts
Werkervaring
  • Independent
    Brand & Product marketing strategist
    HIGHTECH
    oktober 2017 - Vandaag (7 jaren en 5 maanden)
    Amsterdam, Nederland
    - Value proposition, messaging, & content strategy
    -Go-to-market strategy & Product launch management
    - Brand Identity, architecture, and awareness strategy
    - Full funnel marketing campaigns from demand generation to retention marketing
    - Consumer insights, and opportunity mapping
    - Building Marketing functions, budget & calenders

    Few Clients include - Swarovski, Qalara, Robotical
    Marketing Brand content Content marketing Communication 360° Growth hacking Customer Loyalty/ Retention Google Analytics Salesforce Marketing Cloud Positioning strategy
  • Just Eat Takeaway
    Global lead - Product Marketing
    RESTAURANTS
    april 2022 - januari 2024 (1 jaar en 10 maanden)
    Amsterdam, NH, Netherlands
    Lead the product marketing for partners at Just Eat Takeaway by driving portfolio strategy, value proposition, messaging, and Go-to-market strategy across 15+ markets and 10+ products.

    Responsible for building and executing product launches, competitive analysis, tactical campaigns and sales enablement toolkits - that increase product adoption, improve customer experience, and grow the commercial success of the brand.

    Lead a team of product marketeers, & cross-functional stakeholders across product, Tech, UX research, Sales, Account, Content, local marketing teams

    Temporarily lead Retention & Loyalty team across lifecycle journeys, marketing automation, CRM and insights (Maternity cover)

    Developed a dedicated marketing approach, leveraged UX/research insights and built content assets for the introduction of new grocery/convenience partners to JET universe
  • Reliance Industries Ltd
    Chief manager - Category & product marketing
    E-COMMERCE
    april 2016 - november 2017 (1 jaar en 7 maanden)
    Bangalore, KA, India
    - Led buying, merchandising & marketing initiatives for Indie category at curated Fashion eCommerce portal
    - Responsible for top-line growth, P&L, merchandising & category direction, seasonal buying & sourcing, content marketing, along with assortment planning.
    - Scoping, curating, and collaborating with new brands & vendors for yearly/seasonal refresh.
    - Launched silver jewelry. Led the categories: Jewellery, Footwear, Bags, Accessories
    - Responsible for creative marketing strategy & promotional campaigns to drive new merchandise, manage stock health and create customer engagement for the category
    - Special Fashion apparel collection - market potential/trend research
Externe aanbevelingen
Opleidingen
  • Bachelor in Design
    National institute of fashion technology
    2005