Vaardigheden
Maaike in het kort
WORKS WITH WHAT WORKS. THINK ABOUT IT.
Background:
Over 16 years in recruitment industry | Last 6 years in consultancy roles advising both mid and corporate companies where and how to find and attract the right talent | Recruitment & Employer Branding Specialist | Large network of Business Owners/ Directors/ HR/ Marketing within Start-up - Corporate Clients in various industries.
Experience with:
Strategic, Tactical & Operational roles in Recruitment & Employer Branding | Strategic/Consultative Selling | Company Strategy | Propositioning | Target Audience | Product & Service Strategy | Innovation | Image vs. Identity | Marketing Strategy | Full Funnel Strategies | Marketing Plan | Content Calender | Content Creation | SEO | SEA | Social Campaigns | Banner Campaigns | E-mail Marketing | E-Commerce | Data Analytics | New Media | Website/Webshop building | Graphic Design Work | Copywriting | Photo | Video | Artificial Intelligence | IT Landscape | Adobe Suite |
Hire me for:
Employer Branding | Recruitment | Consultancy in Company-, Sales- or Marketing Strategy | Consultative Selling | Business Development | Roles in recruitment (related) or other industries.
Werkervaring
- CleverParkFounder | Recruitment/Marketing ConsultantHR / PERSONEELSBELEIDseptember 2019 - Vandaag (5 jaren en 4 maanden)Haarlem, NH, NederlandRecruitment & Employer Branding Consultancy | Business Consultancy | Sales/Marketing Consultancy | Marketing Management | Rebranding journeys | Proposition builder | Projectmanagement | Creative Spirit | Consultative Selling.Employer Branding & Job Marketing- Recruitment, job marketing strategy, EVP, tailored funnels, persona's, employer branding strategy, content plan, marketing plan, content creation, career site, software selection.Marketing- Start up brand creation incl company name, payoff, logo, website, documentation etc.- Rebranding journey's- Full marketing strategy including year marketing plan, funnels, content calendar, partnership and stakeholder management, creative vision, analytics, overall marketing management.- Marketing Manager for in-house or external marketing team overall or specific projectSales- Strategy including propositions, go-to-market, sales plan, pitch decks.
- CUE WorkFounderHR / PERSONEELSBELEIDseptember 2019 - Vandaag (5 jaren en 4 maanden)Haarlem, NH, NederlandWorking on digital disruption.
- You-TopStrategy Consultant | Consultative SellingPERS & MEDIAfebruari 2020 - mei 2022 (2 jaren en 3 maanden)Haarlem, NetherlandsStrategy/Brand/Marketing Consultancy | Identity vs. Image | Tone of Voice | Proposition | Target Audience | Optimize Commercial Services/Product Portfolio | Create Marketing/Content Strategy/Calendars.You-Top helps companies find their most authentic voice and tell their public compelling stories via highly engaging content such as video, webinars and highly targetted campaigns.We always work from a complete funnel perspective; making sure your audience is triggered, engaged and activated, always think where the content and campaigns should lead to and for what reason they are made. By doing so we monetize your marketing strategy to the fullest.
Externe aanbevelingen
Opleidingen
- Media Entertainment ManagementHogeschool Inholland / Inholland University of Applied SciencesMedia Entertainment Management
- Diploma, Fashion AdvisorARTEMIS2004Diploma, Fashion Advisor
- HAVO, Cultuur & MaatschappijGSG Schagen Wilhelminalaan2004HAVO, Cultuur & Maatschappij