Lyall Sumner

Lead strategy, partnerships, and commercial growth for a media venture connecting sustainability innovation with mainstream entertainment.. Oversee brand growth, business development, and content strategy across broadcast, digital, and OTT platforms. Founded Plan A Global Media to build an ecosystem uniting sustainable brands, storytellers, and audiences. Define company vision and multi-platform content slate spanning news, factual formats, and brand partnerships. Drive commercial development through sponsorship models, strategic alliances, and co-production deals. Manage creative, operational, and commercial functions to ensure scalable, impact-driven storytelling. Build relationships with broadcasters, streamers, agencies, and ESG-focused organisations to advance sustainability-led entertainment.

Advise global investors, media companies, and technology firms on commercial strategy, product monetisation, and platform economics within media and technology sectors. Frequently supporting global streaming, connected TV, and FAST/AVOD ecosystems growth. Support decision-making for M&A, partnerships, and market expansion in the media and technology sectors. Evaluate business models, platform operations, and monetisation frameworks to improve efficiency and scalability. Advise on hardware and software ecosystem strategy, vendor integration, and product roadmapping. Provide executive-level insight into audience engagement, UX optimisation, and content curation strategy. Translate emerging media and technology trends into actionable commercial and innovation roadmaps.

Led strategy, operations, and commercial performance for Roku's international streaming business across the UK, Canada, and Mexico. Held P&L responsibility and directed FAST, AVOD, and SVOD monetisation models. Scaled The Roku Channel's international footprint, defining frameworks for sustained regional growth. Developed localisation, content curation, and merchandising frameworks tailored for regional audiences. Strengthened collaboration across Ad Sales, Product, and Editorial to align monetisation and user engagement. Established international revenue playbooks and sponsorship models to drive sustained growth. Integrated platform performance data into decision-making to optimise user experience and ad yield.