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Lucie Agreda AuzonLA

Lucie Agreda Auzon

Sales Enablement & GTM Strategy Consultant

€ 750/dag
Amsterdam, NL
15+ jaar

Gemiddelde responstijd: 1 uur

Over Lucie

You're scaling a sales team, launching into a new market, or trying to get your reps to actually execute the strategy you've built. I help B2B tech companies turn commercial ambition into field reality.
With 18+ years of enterprise sales experience across SaaS, Data Centers and Cloud in EMEA, I work with sales leaders and founders to build the frameworks, playbooks and coaching structures that make teams perform. Whether you need a GTM strategy designed from scratch, a sales enablement program your team will actually use, or a senior sparring partner to sharpen pipeline discipline and account planning, I bring both the strategic thinking and the field credibility to make it land.
What sets me apart: I've been the AE, the coach and the GTM architect. I don't consult from a distance. I've opened verticals from zero, coached peers through complex enterprise deals, and built messaging that stuck across ecosystems. I work in English, French and Spanish, which makes me effective across international teams without losing nuance.
Typical projects: sales enablement program design, GTM strategy and messaging, account planning frameworks, sales coaching and onboarding, commercial excellence audits.
  • Engels

    Tweetalig / moedertaal

  • Frans

    Tweetalig / moedertaal

  • Nederlands

    Basiskennis

  • Italiaans

    Basiskennis

Kan op locatie werken
Amsterdam (tot 50km)

Werkervaring

  • EQUINIX
    Sales Enablement & AI Productivity Lead
    januari 2026 - Vandaag (5 maanden)
    Developing AI-assisted account planning frameworks using Copilot, improving strategic alignment across EMEA enterprise accounts. Evaluating and documenting best practices and improvement recommendations for AI sales tools adoption across the AE team. Coaching peers on account planning methodology and value-based selling.
    Sales Coaching Account Planning AI Agent
  • EQUINIX
    Enterprise Senior Account Executive, Global
    maart 2022 - december 2025 (3 jaren en 9 maanden)
    Developed partner-led growth frameworks with channel and technology partners, enabling consistent co-sell execution across multiple international markets. Designed and deployed structured account planning frameworks using AI-assisted tools, improving strategic alignment and pipeline predictability across EMEA enterprise accounts. Informally coached and mentored peers and junior AEs on multi-stakeholder navigation, executive engagement, and value-based selling, acting as go-to resource for deal strategy. Built GTM messaging and positioning from scratch for the Quantum Computing vertical, creating reusable narratives adopted across the ecosystem. Acted as trusted C-level advisor on digital transformation and infrastructure strategy.
  • LEADDESK
    Account Manager
    september 2021 - februari 2022 (5 maanden)
    Built outbound-led growth strategy and supporting sales materials in a competitive SaaS environment (90% outbound). Reached Top 10 revenue performance company-wide within 3 months through structured methodology and rapid self-onboarding.

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Opleidingen

  • Real Estate Business Course
    University of British Columbia
    2018
    Real Estate Business Course
  • Bachelor Degree
    Tunon International School
    2006
    Bachelor Degree

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