Over Lisa
With over twelve years of expertise in E-commerce, Shopify and Paid Ads, I have led digital growth for iconic brands. Most recently, I served as Head of Ecommerce at extreme cashmere, Head of Performance Marketing at Gisou, and Head of Digital at Polène. My core strengths lie in full-funnel e-commerce management, strategic partnerships, and team leadership.
During my tenure at extreme cashmere, I drove a 98% increase in B2C sales in less than six months compared to 2024. At Polène Paris, I spearheaded e-commerce growth for four years, managing Shopify platforms and global ad campaigns to achieve a consistent annual growth rate of over 105%. I also successfully expanded the brand’s global footprint, with a specific focus on penetrating the Chinese market through strategic international partnerships.
Frans
Tweetalig / moedertaal
Engels
Tweetalig / moedertaal
Spaans
Beperkte professionele capaciteit
Uitsluitend remote
Werkt voornamelijk remote
Werkervaring
- extreme cashmereHead of EcommerceE-COMMERCEaugustus 2025 - Vandaag (10 maanden)Amsterdam, Nederland📈 Leading the international e-commerce and acquisition strategy for extreme cashmere via multiple channels: Paid social, SEM, CRM via Klaviyo.👩🏻💻 Driving extreme cashmere's Shopify sites growth (B2C & B2B e-merchandising, POS, traffic analysis, logistics, UX, product catalogue, payment methods, etc.) and their constant optimisations. Doubling sales YOY.🔑 Developing the brand outreach internationally: flagship opening in NYC, multiple warehousing, partnerships (Klarna, etc.)📊 Analysing performance and identifying improvements and opportunities to support the brand's digital growth.👯♀️ Managing a team of 2 people.
- Gisou by Negin MirsalehiHead of Performance MarketingGROOTHANDELoktober 2024 - augustus 2025 (10 maanden)Amsterdam, Netherlands👩🏻💻 Leading and deploying a global "full-funnel" B2C strategy, bridging the gap between Direct-to-Consumer (DTC) and trade marketing.📊 Accelerating DTC growth (website, social commerce, Amazon) through international Search (Google, Bing), Social (Meta, TikTok, Pinterest), Programmatic (DV360), and Affiliate (Impact, Brandbassador) campaigns.📈 Overseeing paid media campaigns for Gisou’s retail partners (Sephora, Mecca, etc.).🔑 Optimizing OPEX, forecasting, and global budget attribution to maximize efficiency.👯♀️ Managing a team of two and directing operations and data analysis in collaboration with multiple partner agencies.
- PolèneHead of DigitalLUXEGOEDERENjuni 2020 - november 2023 (3 jaren en 5 maanden)Paris, Frankrijk📈 Management of e-commerce and acquisition (€15M+ budget) for Polène via multiple channels: Paid social, SEM, affiliation, display, CRM via Klaviyo, ... on an international scope of 25+ countries.👩🏻💻 Management of the brand's 10 Shopify sites (e-merchandising, POS, traffic analysis, logistics, UX, product catalogue, payment methods, etc.) and their overhaul. Generating growth above 105% every year.🔑 International development of the brand (partnerships (Ly.st, Klarna, Farfetch, etc.), creation of Tmall, Naver, Red shops, etc.).📊 Analysing performance and identifying improvements and opportunities to support the brand's digital growth.👯♀️ Management of a team of 4 people.
Aanbevelingen
Wees de eerste die Lisa aanbeveelt
Help deze freelancer om te schitteren door te vertellen hoe het is om met hem of haar te werken.
Deze freelancerprofielen matchen ook met zoekopdracht.
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Opleidingen
- MBA MARKETING, COMMUNICATION & INNOVATION #MBAMCIInstitut Léonard De Vinci2014
- BBA MARKETING INTERNATIONALOMNES (Anciennement Ecole de Commerce Européenne)2013