Over Lisa
Frans
Tweetalig / moedertaal
Engels
Tweetalig / moedertaal
Spaans
Beperkte professionele capaciteit
Werkervaring
- FreelanceFractional Head of Digital/EcommerceE-COMMERCEjanuari 2026 - Vandaag (7 maanden)Amsterdam, NederlandClients: seasonly.fr, Belly Media (shop.belly-media.com), La Tête Dans Les Nuages (ltdln.com)- Strategic advisory: defining long-term growth roadmaps, P&L management, omnichannel expansion, and digital transformation strategies- Growth audits: identifying friction points in the customer journey and conversion funnels- Interim leadership: providing fractional Head of Ecommerce services for SMEs and scale-ups- Platform strategy: optimizing ecosystems for international markets
- extreme cashmereHead of EcommerceE-COMMERCEaugustus 2025 - Vandaag (1 jaar)Amsterdam, Nederland📈 Leading the international e-commerce and acquisition strategy for extreme cashmere via multiple channels: Paid social, SEM, CRM via Klaviyo.👩🏻💻 Driving extreme cashmere's Shopify sites growth (B2C & B2B e-merchandising, POS, traffic analysis, logistics, UX, product catalogue, payment methods, etc.) and their constant optimisations. Doubling sales YOY.🔑 Developing the brand outreach internationally: flagship opening in NYC, multiple warehousing, partnerships (Klarna, etc.)📊 Analysing performance and identifying improvements and opportunities to support the brand's digital growth.👯♀️ Managing a team of 2 people.
- Gisou by Negin MirsalehiHead of Performance MarketingGROOTHANDELoktober 2024 - augustus 2025 (10 maanden)Amsterdam, Netherlands👩🏻💻 Leading and deploying a global "full-funnel" B2C strategy, bridging the gap between Direct-to-Consumer (DTC) and trade marketing.📊 Accelerating DTC growth (website, social commerce, Amazon) through international Search (Google, Bing), Social (Meta, TikTok, Pinterest), Programmatic (DV360), and Affiliate (Impact, Brandbassador) campaigns.📈 Overseeing paid media campaigns for Gisou’s retail partners (Sephora, Mecca, etc.).🔑 Optimizing OPEX, forecasting, and global budget attribution to maximize efficiency.👯♀️ Managing a team of two and directing operations and data analysis in collaboration with multiple partner agencies.
Aanbevelingen
Wees de eerste die Lisa aanbeveelt
Help deze freelancer om te schitteren door te vertellen hoe het is om met hem of haar te werken.
Deze freelancerprofielen matchen ook met zoekopdracht.
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Opleidingen
- MBA MARKETING, COMMUNICATION & INNOVATION #MBAMCIInstitut Léonard De Vinci2014
- BBA MARKETING INTERNATIONALOMNES (Anciennement Ecole de Commerce Européenne)2013