Over Laura
I manage the delivery of creative work from first brief to final asset – keeping teams aligned, timelines honest, and quality high across campaigns, productions and launches.
My background spans global brand campaigns, photoshoot production, live events, content programs and partner marketing across Gaming, B2B tech and consumer brands. I’ve built intake systems, briefing frameworks and resourcing models that scale across distributed teams and tight timelines, and I’m just as comfortable inside a studio team as I am coordinating 30+ external stakeholders across geographies and time zones.
I bring structure to ambiguity and momentum to projects that have stalled. I sit between the creative vision and the operational reality, making sure nothing falls through the gaps and everything lands on brief.
Fluent in Asana, Trello and Miro, as well as in AI tools and workflows. At home in agency, in-house and hybrid environments. Based in Amsterdam.
Engels
Tweetalig / moedertaal
Kan op locatie werken
Amsterdam (tot 10km)
Werkervaring
- MiroStrategic Partner Marketing LeadSOFTWAREPRODUCTIEmei 2024 - Vandaag (2 jaren en 1 maand)Amsterdam, Netherlands
- Manage multiple concurrent partnership activations, coordinating cross-functional teams and driving projects from discovery through delivery
- Led end-to-end project management for 12+ partnership campaigns annually, coordinating across Product, Engineering, Marketing, Legal, and Analytics teams to deliver on time and within budget
- Managed complex event projects including AWS re:Invent (1,040 contacts, 70+ meetings, executive dinner for 16) and Microsoft Ignite, coordinating logistics, stakeholder schedules, content development, and follow-up workflows under compressed timelines
- Facilitated discovery sessions with strategic partners (AWS, Microsoft, Anthropic) to define project requirements, align objectives, establish success metrics, and develop joint go-to-market plans
- Developed comprehensive project frameworks including campaign playbooks, partner tiering systems, and enablement programs, creating repeatable process to reduce execution time by 80%
- Built and maintained detailed project dashboards tracking progress, budgets, deliverables, and ROI across partnership portfolio, ensuring stakeholder visibility and data-driven decision making
- Managed external agency relationships and budgets ($100K+ MDF funding), ensuring deliverable quality and contract compliance
- RealWearDirector, Global Marketing & Partner ProgramsINTERNET OF THINGS (IOT)februari 2022 - mei 2024 (2 jaren en 3 maanden)Amsterdam, Netherlands
- Scaled partner program operations from 45 to 250+ global partners, managing complex, multi-phase initiatives across diverse markets and stakeholder groups
- Designed scalable multichannel activation framework enabling partners to execute 45+ annual events independently, coordinating timelines, budgets, core content development, and cross-functional resources
- Led discovery and planning for strategic partner initiatives (Microsoft, Cisco, OverIT), facilitating alignment sessions to define joint objectives, messaging, technical requirements, and metrics
- Orchestrated rapid pivot of flagship RealWear Connect event from in-person to virtual format in 4 weeks during COVID-19, managing 16 partners, 7 customer speakers, technical production, and promotional plan to deliver 1,000+ registrations (highest-performing event to date)
- Established partner portal platform from scratch, defining requirements, managing vendor relationship, migrating content library, and training internal teams—achieving 70% platform adoption across 250+ partners
- Managed end-to-end product launch for ROI Kit bundle, coordinating cross-functionally with Product Marketing, Operations, Customer Support, and Legal to define SKU, target market, messaging framework, and go-to-market strategy, lifting quarterly sales by 10%
- Tracked and reported on project performance metrics including event ROI, campaign conversion rates, partner engagement, and pipeline influence, presenting findings to executive leadership quarterly
- RealWearSr Field Marketing & Programs ManagerINTERNET OF THINGS (IOT)juni 2019 - maart 2022 (2 jaren en 9 maanden)Amsterdam, Nederland
- Established EMEA field marketing function from ground up, managing regional event strategy, agency relationships, and localization of corporate programs.
- Coordinated 20+ regional events annually across 12+ countries, managing partners, logistics, budgets, vendor contracts, promotional timelines, and stakeholder alignment
- Launched prospecting and PR agencies across Europe, managing RFP process, contract negotiations, and ongoing agency performance against KPIs
- Localized corporate marketing programs and partner enablement playbooks for EMEA markets, managing translation workflows, regional adaptation, and cross-functional review processes, contributing to 94% increase in regional sales (2020-2021)
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Opleidingen
- M.B.A. Corporate ManagementHamburg School of Business Administration2017M.B.A. Corporate Management
- B.A. Business AdministrationUniversity of St. Thomas2011B.A. Business Administration