Over Kateryna
With 15+ years at companies like Unilever and Lipton, I bring "big brand" strategy to startups and small businesses in the Netherlands. I specialize in fixing weak marketing foundations to stop budget waste and drive real growth.
What I can do for you:
- Positioning Audit: Identifying why your brand isn't converting and how to fix it.
- GTM & Innovation: Reducing launch cycles by 30% through Agile frameworks.
- Audience Segmentation: Finding the right paying customers for your specific niche.
- Profitability: Leveraging my experience managing portfolios in 61+ countries to find your growth points.
Why work with me?
I’m a Certified Scrum Master who values speed and results over long theories. Whether you’re a beauty professional or a tech startup, I’ll help you build a system that actually sells.
Let’s discuss your project in English, Ukrainian, or Russian!
Russisch
Tweetalig / moedertaal
Engels
Beperkte professionele capaciteit
Nederlands
Basiskennis
Oekraïens
Tweetalig / moedertaal
Uitsluitend remote
Werkt voornamelijk remote
Werkervaring
- Lipton Teas & InfusionsHead of Marketing, Distributor Marketsjanuari 2023 - Vandaag (3 jaren en 5 maanden)Amsterdam, Netherlands• Set clear Category Leadership ambition across diverse markets by simplifying portfolios by 50% with no sales loss, improving focus, speed and execution quality.• Defined and delivered a global innovation and Go-To-Market framework, reducing development and launch cycle time by 30% through close partnership with R&D and manufacturing.• Leveraged disciplined market analysis and consumer insights to deliver +€5M incremental profit in 2024.• Partnered closely with Finance and regional leadership to design value-based pricing and portfolio strategies balancing consumer value and business performance.• Built global scorecards and governance routines to ensure consistent execution and transparent performance tracking across regions.• Built and led an international team across five countries, acting as coach and developing marketing and commercial capabilities.
- ekaterra (Unilever Tea spin-off)Marketing Leadjuni 2021 - december 2022 (1 jaar en 6 maanden)Led the standalone marketing organization post-M&A with full P&L ownership across four brands in a highly competitive environment.
- UnileverSenior Consumer Marketing Manager Tea& Foodmei 2018 - mei 2021 (3 jaren)• Owned full product lifecycle and product development agenda across core and premium segments, delivering sustained growth ahead of targets.• Launched the first fortified tea proposition in the market, coordinating cross-functional teams from concept through scale-up.• Applied strong analytical skills to optimize propositions, pricing architecture and investment effectiveness.
Aanbevelingen
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Opleidingen
- Master's in LinguisticsKharkiv State University2006Master's in Linguistics
- Complex Marketing for Small & Medium Businesses2022Complex Marketing for Small & Medium Businesses