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Karsten MosterdKM

Karsten Mosterd

Marketing Operations Manager – Revenue & Data

€ 800/dag
Eindhoven, NL
8-15 jaar

Gemiddelde responstijd: 1 uur

Over Karsten

I’m a senior Revenue & Marketing Operations leader with 15+ years of experience at the intersection of marketing, data and sales within enterprise environments.

My focus is not only on campaigns, but also on building and governing the systems behind predictable revenue: data quality, event architecture, CRM alignment and scalable operating models.

At Exact, I act as the owner of the Marketing Operations domain, leading teams and external partners across Google Marketing Platform and Salesforce. I set direction on event architecture, prioritization and governance, ensuring reliable signals for analytics, CRM and downstream revenue processes.

I work best in complex environments where marketing, sales and data need to come together bringing structure, clarity and long-term scalability rather than short-term optimizations.
  • Nederlands

    Tweetalig / moedertaal

  • Engels

    Vloeiend

Kan op locatie werken
Eindhoven (tot 50km)

Werkervaring

  • Exact
    Digital Marketing Operations Manager (Revenue & Data Focus) Technology & Innovation
    januari 2018 - Vandaag (8 jaren en 5 maanden)
    Delft, Netherlands
    Owned the Marketing Operations domain, with responsibility for team leadership and governance across data, tooling and processes. Led internal teams and external partners across Google Marketing Platform and Salesforce, defining event architecture, prioritization and data quality standards to enable reliable analytics, CRM alignment and revenue processes.
    Responsible for driving marketing initiatives in collaboration with cross functional teams across marketing technology, data, and pre-sales. Experience in developing integrated campaign strategies and improving operational workflows. Contributed to the successful implementation of platforms such as Marketing Cloud, Sales Cloud, and DV360 to enhance insights and streamline processes. Also involved in applying AI-driven solutions to support conversion improvements and team efficiency.
  • Global Digital Strategy & Innovation
    Team Lead Online Marketing - Product Owner
    januari 2016 - januari 2018 (2 jaren)
    Delft, Netherlands
    Contributed to the development and execution of lead generation campaigns, with a focus on optimizing user acquisition strategies. Introduced a new approach to conversion attribution to improve budget efficiency. Implemented integrated email and display automation to support lead nurturing and engagement. Helped align inbound chat and call touchpoints within the measurement framework, contributing to more effective optimization and lead quality over time.
  • Global Digital
    Strategy & Innovation
    januari 2015 - januari 2016 (1 jaar)
    Delft, Netherlands
    Building cross-functional marketing strategies that align teams and channels around shared goals and a consistent brand experience.

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Opleidingen

  • Professional Scrum Master™ I (PSM I) Professional Scrum Master 1
    Professional Scrum Master™ I (PSM I) Professional Scrum Master 1
  • Yes
    Inholland University of Applied Sciences
    2008
    Yes

Vaardigheden

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