Karsten Mosterd

Owned the Marketing Operations domain, with responsibility for team leadership and governance across data, tooling and processes. Led internal teams and external partners across Google Marketing Platform and Salesforce, defining event architecture, prioritization and data quality standards to enable reliable analytics, CRM alignment and revenue processes.

Responsible for driving marketing initiatives in collaboration with cross functional teams across marketing technology, data, and pre-sales. Experience in developing integrated campaign strategies and improving operational workflows. Contributed to the successful implementation of platforms such as Marketing Cloud, Sales Cloud, and DV360 to enhance insights and streamline processes. Also involved in applying AI-driven solutions to support conversion improvements and team efficiency.

Contributed to the development and execution of lead generation campaigns, with a focus on optimizing user acquisition strategies. Introduced a new approach to conversion attribution to improve budget efficiency. Implemented integrated email and display automation to support lead nurturing and engagement. Helped align inbound chat and call touchpoints within the measurement framework, contributing to more effective optimization and lead quality over time.

Building cross-functional marketing strategies that align teams and channels around shared goals and a consistent brand experience.