Jay O'Connell

Filmmaker | Photographer | Creative Strategist

I’m a London-based filmmaker, photographer, and creative strategist helping brands grow through cinematic content and results-driven storytelling.

As founder of Fraction Creative, I partner with premium brands across corporate, wellness, lifestyle, and creative sectors to deliver content that drives real outcomes - from increased engagement to sharper positioning and stronger brand trust. Whether it’s brand films, event coverage, or long-term content strategy, I bring clarity, creativity, and commercial insight to every project.

I also run VRC Studios – one of London’s fastest-growing headshot providers, and a creative platform built to support emerging talent. VRC is equal parts portfolio house, social collective, and community builder – and also my a/b testing ground. Everything I pitch to clients, I test first on my own brand. I don’t just theorise what works - I apply it, measure it, and refine it in real time through VRC’s own growth.

This means when you work with me, you’re not just getting content that looks great - you’re getting creative built on insight, proof, and performance.

🎯 What I Offer:

• High-end video production - from concept to final cut

• Premium photography - campaign, portrait, and event content

• Creative direction and brand strategy focused on ROI

• Structured content packages or bespoke creative support

• Delivery options: solo or via my trusted production team at Fraction

🚀 Clients include:

Taylor Guitars, Blue Whale Capital, Linklaters, Clifford Chance and more.

Looking for a creative partner who blends storytelling with strategy, and delivers content that earns its keep?

Let’s chat!