Ismir Heric

Defined the vision, definition and outcome of the new Concept to Consumer approach for the Brand as a Blueprint for PVH.

• Guided brand leadership team in translating brand and business strategies into a framework of connected, holistic concepts that have impact consumer behavior & perception.

• Became the integrator between global product/marketing/creative svcs - and channels, regions - driving cross-functional partners to work together delivering Concepts on time and on objectives.

• Strengthened feedback loop and overall process between Global and Regions on long-term planning of Calendar and execution of the Big Bets.

• Centrally captureed the strategic objectives, narrative, desired KPI’s and scope for each concept.

• Built and lead a lean but highly engaged and effective team and provided the platform for personal growth and cross-functional careers.

Strategy & Business Development: Collaborating with the leadership of the division (Product Merch, Planning, Design) on translating long term business objectives into a Marketplace Merchandising Strategy, aligned with the overall Brand/Divisional Strategy.

• TH LAB Lead for all collaborations and capsules Globally

• Consumer assortments & segmentation: Creating consumer right

assortments while ensuring that channels are carrying commercial, brand right and profitable collections throughout the business from season to season.

• Market insights: Developing an understanding of the Market trends (Product & Consumer) and performance by actively collecting and combining information & insights in order to come up with the right product mix for key markets – Foresighting /Hindsighting

• Leadership: Responsibility for managing, training, developing & inspiring mid-level to junior staff .

Lead the Concept to Consumer (GTM) function within Adidas Basketball. Strategic management of global business development, retail segmentation, footwear allocation to consumer demand, seasonal milestone optimization & merchandising efficiency.