Omschrijving

Hi, I’m Hélène — a digital experience expert with 10+ years in product, UX, and content strategy.

I help sports, wellness, and coaching brands build better online experiences — whether it's improving user flows, designing landing pages that convert, or refining their content across channels.

I’ve led projects at adidas, The Social Hub, and Suitsupply, and now work as a freelancer focused on brands that empower people through movement and learning.

🎨 What I can help you with:

Audit & improve your user journey
Design lead-generating landing pages
Set up your content calendar or tone of voice guide
Support you as a part-time product manager (MVP, delivery, iteration)

📬 Let’s talk if you're:

Launching or optimizing a wellness/coaching product
Looking for someone who understands both strategy & execution
Wanting to connect with your users in a more meaningful way

🇬🇧 Languages: English (fluent), French (native), Dutch (A2)

📍 Based in Amsterdam – available remotely or hybrid

Branche-expertise

Talen

Frans
Tweetalig / moedertaal
Nederlands
Basiskennis
Engels
Tweetalig / moedertaal

Voorkeuren voor werkplek

Kan op locatie werken

Amsterdam (tot 50km)

SuitSupply
PRODUCT MANAGER
juli 2024 - Vandaag (1 jaar en 11 maanden)
Netherlands
• Led the launch of Size Passport features, improving customer repurchasing experience & increasing customer retention.
• Defined and rolled out content strategies to drive customer onboarding and engagement.
• Managed global rollout and feedback collection loops to refine UX.
THE SOCIAL HUB
PRODUCT MANAGER
maart 2022 - maart 2024 (2 jaren)
Netherlands
• Built and optimized digital experiences (FAQ, navigation, contact forms, chat) based on user research, A/B testing, and data analysis.
• Established experimentation and CRO practices to improve conversion and user satisfaction.
• Led the Content Management team, working on content creation, publication, and optimization.
adidas
SENIOR MANAGER DIGITAL - ADIDAS RUNNERS
juni 2020 - maart 2022 (1 jaar en 9 maanden)
Netherlands
adidas Runners is adidas' community of runners.
• Defined the digital strategy for adidas' global running community, combining content, campaigns, and CRM.
• Launched a virtual community hub during Covid-19, increasing monthly active users and engagement.
• Drove continuous improvement through feedback loops, experiments, and growth marketing practices.