Omschrijving

Most e-commerce stores lose money not because of their products, but because of a 'leaky bucket', visitors come but don't convert. I fix that.

How I can help your business grow:

Marketplace Scaling: I manage end-to-end operations on Bol.com, Amazon, and Temu. I’ve consistently delivered +10% YoY revenue growth and +35% AOV increase in high-volume, competitive categories.
Shopify Performance: I don't just build sites; I build conversion engines. My recent Shopify project achieved a 2.63% conversion rate from scratch.
Retention Excellence: My CRM flows (Klaviyo/Reloadify) achieve an average 42.1% open rate, turning one-time buyers into loyal advocates.

What I bring to the table:

Cross-Border Expertise: Fluent in English and Chinese, with professional experience in the Dutch market. I help international brands navigate the local Dutch consumer landscape.
Strategic Precision: My scientific training means I don’t guess. Every optimization is based on what your data says about your customers' behavior.

Typical Projects:

The "Convert More" Audit: A deep dive into your store to identify why people aren't buying.
Marketplace Entry: Setting up and optimizing your brand on Bol.com for the Dutch/Belgian market.
Lifecycle Automation: Building automated email flows that generate revenue while you sleep.

Ready to stop guessing and start growing? Let’s talk.

Branche-expertise

Talen

Chinees
Tweetalig / moedertaal
Engels
Vloeiend
Nederlands
Beperkte professionele capaciteit

Voorkeuren voor werkplek

Uitsluitend remote

Werkt voornamelijk remote

Telecom First
E-Commerce & Digital Marketing Lead
E-COMMERCE
maart 2025 - Vandaag (1 jaar en 3 maanden)
Rotterdam, Netherlands
Owning end-to-end e-commerce growth strategies across platforms and webshops, delivering sustained +10% YoY B2C revenue growth on established, high-volume platform accounts in competitive categories.
Driving a 35% AOV increase through pricing strategy, bundling and product-line repositioning across platform channels.
Building and scaling a Shopify webshop from zero, achieving a 2.63% overall conversion rate through ongoing CRO optimisation, customer journey design and merchandising logic.
Launching segmented CRM flows (42.1% OR, 8.2% CTR) driving repeat engagement.
Defining marketplace strategy, catalogue structure, workflows and SOPs for scalable expansion to new marketplaces (incl. Amazon).
Mentoring a junior marketer; coordinating external agencies across paid media, content and technical execution.
AOV uplift Growth hacking On-Page optimization Shopify bol.com
Powercubes B.V.
Brand Marketeer
E-COMMERCE
augustus 2024 - maart 2025 (7 maanden)
Delivered 150% of defined sales KPIs across three in-house B2C brands through campaign planning and execution; supported the launch of a fourth brand.
Increased AOV by 30% via targeted bundling and seasonal promotions; achieved +15% traffic uplift through SEO optimisation and improved userjourneys.
Executed B2C marketing across 3 accounts and 3 webshops, covering campaigns, content and day-to-day operations.
Coordinated with two junior colleagues on social media planning and content quality, ensuring alignment with campaign goals.
Social media Shopify bol.com WooCommerce Canva