Gina Serret

Realization of handwritten greeting cards for Burberry's boutique in Barcelona during Easter time. Custom Calligraphy following the brand's guideline.

Editorial Calligraphy for Literally series on WePresent platform, by WeTransfer. Literally series is a slowly expanding library of written commissions by some of the best writers in the world with the particular feature of handwritten quotes as their visuals.


I was specifically asked to create the quotes and title design for a short story written by the Japanese author Kikuko Tsumura. I tried to represent the values of the story through my own Calligraphy using two highly contrasted styles: a very personal and loose reinterpretation of Rudolf Koch’s Neuland script and a sweeter ‘English-style’ cursive Calligraphy. This evident lettering style difference allowed us to emphasize quote’s dialogs.

Service of professional Calligraphy to customise greeting cards at Loewe's boutique in Passeig de Gràcia, Barcelona, during the Christmas campaign.