Gemma Bassett

M&E Industry Expert with 27 years experience With many years focusing on the experiential side of events in multiple industries, I ran successful portfolios of global events and teams that did the same. This providing a true understanding of what can be at the heart of M&E programs and experiences and giving me a unique experience of being on both the strategy/service and delivery side, allowing a unique point of view of balancing strategy with stakeholder experience, truly understanding the cause and effect of decisions, leading to more harmonious strategic meeting management programs. I have worked in both corporate and agency organizations, with 14 of these years at EY as part of the award-winning Global Travel, Meetings and Events Team where amongst many projects I ran the SMMP for EMEIA, designed and implemented a Global M&E Policy and streamlined the supply chain and enhancing compliance, meanwhile ensuring the stakeholder experience was optimal, leading to a specialty in bringing order to chaos! I am looking forward to growing my relationships with current and future clients, helping with designing strategic meetings management programs, providing solutions to many problems within the M&E space and creating unforgettable experiences