Feby N.

Providing senior-level category strategy and shopper insight support for FMCG and Beauty & Personal Care clients. Scope includes category growth strategy, shopper-led selling stories, retail performance analysis, range reviews, and commercial insight development. Trusted partner on pitches, client-facing strategy frameworks, and mentoring junior consultants.

Led category strategy and shopper insight across Hair Care, Body Fragrance and other categories. Delivered sustained revenue growth through retailer-facing category growth strategies, range reviews, and shopper-led selling stories. Partnered closely with UK & IE retailers (including Boots and grocery multiples), sales leadership, and cross-functional teams. Owned performance reporting, EPOS and panel data governance, and insight capability building.

Led category management and growth strategy for Beauty & Personal Care, including Hair Care and eCommerce. Acted as strategic advisor to major UK retailers on ranging, promotions, and category development. Drove shelf leadership, promotional optimisation, and shopper-led category plans across grocery, drugstore, and online channels. Managed and developed a team of category executives.