Omschrijving

I've spent my career in the space between what organisations think customers want and what customers actually do. That gap is where growth lives. I bring market research, venture creation, and business model innovation together to find it and build something real on the other side.

Talen

Spaans
Tweetalig / moedertaal
Engels
Vloeiend
Frans
Vloeiend
Nederlands
Vloeiend

Voorkeuren voor werkplek

Kan op locatie werken

Amsterdam (tot 50km)

ViVe Knowledge Group
International Sales & Marketing Consultant
september 2019 - Vandaag (6 jaren en 9 maanden)
Netherlands
• • Advise global brands on international market entry, GTM strategy, and sustainable sales growth strategies in the Software, FCMG, Consumer Electronics industries, among others.
• • Social Media Strategist | I Help Brands Get More Clients Through Content
Sales Strategy Value Proposition Content marketing Storytelling Brand content
EZVIZ (Hikvision Company),
Country Manager, Sales & Marketing Director (Iberia)
augustus 2017 - september 2019 (2 jaren en 1 maand)
Amsterdam, Netherlands
• • Directed commercial operations and omnichannel strategy across Iberia.
• • Held full P&L responsibility, driving financial performance and implementing strategies to optimize profitability and cost efficiency.
• • Forged partnerships with Amazon, Carrefour, MediaMarkt, Fnac, El Corte Ingles, Leroy Merlin, Worten, PcComponentes, Ingram Micro, Tech Data, Costco among others.
• • Successfully launched and positioned ezviz new brand as a competitive leader in the Iberian consumer electronics market.
• • Designed and executed comprehensive GTM strategies encompassing both sales and
marketing for Spain and Portugal.
• • Built and scaled robust distribution and reseller networks across retail and e-commerce channels.
• • Cultivated and managed high impact relationships with key market stakeholders, distributors, and retail decision-makers.
• • Surpassed commercial targets by over 30% through data driven sales execution and targeted campaign alignment.
• • Secured brand placement in major national and regional retail chains and e-tail platforms such as Amazon, Media Markt, Fnac, El Corte Ingles, PcComponenetes, among others, significantly boosting market penetration.
• • Closed strategic commercial agreements with leading telecom operators, including Telefonica, Ogange, expanding sales reach and increasing brand credibility.
GoPro Europe
Operations Manager, Europe
november 2016 - mei 2017 (6 maanden)
Amsterdam, Netherlands
• • Appointed to a temporary strategic role to restructure European operations and Sales & Operations Planning (S&OP) in line with global directives from San Francisco HQ.
• • Developed and implemented a lean operational framework tailored to regional demands while supporting global scalability.
• • Optimized cross-functional processes, resulting in a 10% increase in upselling efficiency.
• • Led organizational restructuring efforts, driving a 15% improvement in turnover across the European commercial team.
• • Aligned regional execution with global strategic priorities, enhancing operational cohesion and responsiveness.