Omschrijving

My qualifications include an MBA from a top French business school and nearly a decade in PR and communications, including roles in the international art world. Drawing on these experiences, I work with individuals and brands to distil their essence into communications that move between worlds to reach those who matter most.

My work is characterised by precision, clarity, and tone carefully calibrated to the subject and the audience. By studying, making, and writing about art, I became conversant in the language of images and developed a strong visual sensibility. Ultimately, art and communications are both about expression—tapping into meaning and translating it into something that comes alive for your audience. Moving fluently between text and visuals, and bringing rigour to both, I sift through ambiguity to find and articulate meaning that resonates.

Branche-expertise

Talen

Engels
Tweetalig / moedertaal
Frans
Beperkte professionele capaciteit
Duits
Basiskennis
Deens
Basiskennis

Voorkeuren voor werkplek

Kan op locatie werken

Nice (tot 50km)

Bioli
Temporary Communications Specialist
januari 2026 - Vandaag (5 maanden)
Copenhagen, HS, Denmark
Providing project-based marketing and communications support to a Danish biosolutions/ biotechnology-based skincare startup.

Brand development
Developed brand guardrails for: voice and tone; visuals including product shots and editorial images.
Auditing all brand-aligned phrases and tag lines currently in use across digital content and product packaging. Advise on refinement and consolidation strategies to avoid drift.
Research and identification of brand-aligned visuals to accompany Bionotes (blogs) and social media.

Digital content
Writing and copyediting text for web, marketing emails and social media. Development of pillar pages to optimise the brand's library of informative, science-backed articles for SEO and GenAI, building brand authority to enhance audience reach and awareness.
EDHEC Business School
Global MBA graduate
september 2024 - september 2025 (1 jaar)
Nice, Frankrijk
Overview
The programme emphasised cross-functional collaboration on teams comprising students from around the globe. Competencies in partnership development and relationship management were refined through courses such as Managing the Internationalisation of the Firm, and Creating Strong Relationships. Theoretical analysis was complemented with real world practice as each term concluded with student teams engaging in intense, guided feedback sessions.

Other curricular areas of focus included AI, and sustainability in business, and courses included Digital Transformation, Business Ethics, CSR and Sustainability.

Highlights
Thesis work examined why authenticity matters, and what factors impact the perception of a person or experience as authentic.

Earned the top grade in International Legal Risk Management.

Led stakeholder management for a consulting team contracted by an investment firm to research permanent crops’ potential to earn carbon credits on the voluntary carbon market. Oversaw communications with the client and the academic supervisor. Compiled relevant methodologies in an MS Workbook as an appendix to the final report.
The University of King's College
Associate Director, Communications
september 2020 - juli 2024 (3 jaren en 10 maanden)
Halifax Regional Municipality, NS, Canada
Led internal and external communications in a university for the humanities and journalism.

Brand, Editorial & Digital
Oversaw university brand standards, managed the Visual Identity Guide and Editorial Style Guide. Led institutional storytelling and developed the annual editorial calendar. Edited the annual alumni magazine and monthly alumni newsletter to 7,000+ subscribers, achieving ~37% open rates against an industry benchmark of ~21.3%. Directed digital and social media strategy, contributing to 92% Instagram follower growth and 32% LinkedIn growth over four years.

Leadership Communications
Worked with the university president to draft speeches, institutional statements and remarks. Developed strategic communications strategy and plans to support the president’s mandate, advising on positioning, and messaging. Prepared interview Q&A documents and contributed to scenario analysis.

Internal Communications
Drafted communications on institutional priorities, internal policies, strategic initiatives and organisational change. Worked with the vice-president and student support teams on an action plan to advance cultural change around sexualised violence on campus.

PR, Media
Drafted press releases, managed approvals and coordinated photography. Fielded media enquiries, arranged interviews and prepared targeted media lists; tracked and reported media coverage.

Crisis
Contributed to crisis management and supported leadership over three years of high reputational risk after criminal charges were filed against a professor for historic offences. Helped draft institutional statements, tracked media coverage and monitored tone.

Events
When King’s co-hosted the 2023 Universities Studying Slavery Conference, as communications lead (2020–23) I developed the conference website, promoted pre-conference events and announced keynotes including Ghana President John Mahama and Sir Hilary Beckles. Led media outreach, generating 22 items of international coverage.