Over Elise
I help companies grow through data-informed strategy, marketing execution, and user-focused digital experiences. I am a business and marketing professional with experience in business development, data analysis, client relationship management, and stakeholder engagement, supported by a degree in Economics. My work has included market research, CRM management, lead generation, SEO-focused content, campaign optimisation, and strategic partnerships, always with a strong focus on measurable outcomes. Alongside this, I take on freelance UX design projects, where I apply user research, user journeys, information architecture, wireframing, content structure, and UX writing to improve clarity, usability, and conversion. I also run my own art business, leading concept development, visual design, branding, and audience engagement, which sharpens my ability to think holistically about experience, storytelling, and brand consistency. This combination of strategy, data, UX, and creative execution allows me to bridge business goals and user needs and deliver work that is both thoughtful and commercially effective.
Engels
Tweetalig / moedertaal
Nederlands
Beperkte professionele capaciteit
Kan op locatie werken
Leiden (tot 50km)
Werkervaring
- Keller Williams Realty,Real Estate BrokerVASTGOEDoktober 2024 - december 2025 (1 jaar en 2 maanden)Seattle, WA, USAIn this role, I worked as a Real Estate Agent at Keller Williams, operating in a highly competitive market and managing the position as both a sales function and a personal brand business. My responsibilities spanned lead generation, market analysis, client relationship management, and sales execution, with a strong emphasis on data-driven decision-making and proactive outreach.I secured multiple new clients within a short timeframe by developing creative, out-of-the-box prospecting strategies and leveraging local digital platforms such as Nextdoor and Facebook groups to engage home seekers with relevant listings, neighbourhood insights, and market updates. I combined online outreach with in-person relationship building by farming high-end neighbourhoods and regularly partnering on three to four open houses per week, primarily focused on luxury properties, to expand visibility and generate qualified leads.A core part of the role involved conducting comparative market analyses to determine accurate, competitive pricing strategies based on current market conditions. I advised clients using real-time data and local market trends, supporting them throughout the decision-making process and helping them buy with confidence. I also managed and nurtured client relationships through CRM systems, ensuring consistent follow-up, personalised communication, and long-term engagement beyond initial transactions.Lead generation activities included cold calling, social media outreach, and email marketing, requiring resilience, strong communication skills, and the ability to tailor messaging to different client profiles. I conducted property showings and open houses to create meaningful buyer experiences and maximise sales opportunities.Overall, the position required a combination of analytical thinking, sales strategy, relationship management, and self-direction, with a strong focus on accountability, adaptability, and results.
- Leading Edge Technologies,Business Development ManagerINTERNET OF THINGS (IOT)februari 2025 - december 2025 (10 maanden)Leiden, NederlandIn this position, I worked in a strategy- and analysis-focused role centred on evaluating markets, supporting business growth, and aligning emerging technologies with real customer needs. The role required strong risk assessment skills and the ability to make informed decisions under uncertainty, particularly when analysing fast-moving markets and evolving economic conditions.A key part of my work involved analysing market trends and economic indicators to identify opportunities for growth, optimisation, and long-term value creation. I developed a disciplined, evidence-based approach to decision-making, focusing on data interpretation rather than relying solely on intuition.The role emphasised long-term strategic thinking, requiring patience, consistency, and the ability to operate within complex business and sales cycles. I applied these skills to support planning efforts that balanced short-term performance with long-term objectives, resulting in more resilient, scalable strategies.In addition, I led an AI-powered communication strategy to improve client engagement and support relationship-building. This included working closely with internal teams to ensure messaging, positioning, and product narratives aligned with both market expectations and customer needs. Through targeted market research, I contributed to the development of strategic B2B partnerships, identifying potential collaborators and opportunities that supported business expansion.I also worked cross-functionally with product and business teams to help align AI-driven solutions with real customer problems, ensuring that technology development remained grounded in practical use cases and market demand.Overall, the position strengthened my ability to combine analytical thinking, strategic planning, and cross-functional collaboration, while operating confidently in environments shaped by uncertainty, innovation, and evolving business models.
- Triton Sensors,Marketing Specialist and Data AnalystINTERNET OF THINGS (IOT)januari 2023 - januari 2025 (2 jaren)Seattle, Verenigde StatenIn this role, I worked as a Marketing Specialist and Data Analyst at Triton Sensors, supporting the company’s growth through data-driven marketing strategy, customer analysis, and campaign optimization. I focused on understanding customer behaviour and market demand to improve targeting, messaging, and overall marketing performance.A core responsibility involved analysing customer and behavioural data to identify trends, patterns, and opportunities for more effective outreach. Using these insights, I helped develop and refine targeted marketing campaigns designed to reach the most relevant buyer segments and improve engagement across digital channels. I regularly evaluated campaign performance and used analytics to optimise strategy and execution.I conducted SEO research using tools such as Google Keyword Planner to identify high-volume, low-competition keywords, supporting content optimisation and visibility. In parallel, I collaborated with cross-functional teams to create digital content, promotions, and messaging that aligned with both customer needs and business objectives.I also developed and implemented email marketing strategies, including segmentation, content optimisation, and performance tracking, and supported ongoing lead generation and nurturing efforts. CRM systems were used to manage and organise lead data, enabling better targeting and pipeline visibility.Overall, the role required a combination of analytical thinking, marketing execution, and collaboration, strengthening my ability to translate data insights into practical marketing actions that supported customer engagement and business growth.
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Opleidingen
- Bachelor'sUniversity of Washington2025Economics
Diploma's
- Real EstateNational Association of Realtor's2024