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Welkom op het Malt-profiel van Edwin!

Met Malt heb je toegang tot de beste freelance consultants voor jouw opdrachten. Neem contact op met Edwin om te vertellen waaraan je behoefte hebt of zoek andere profielen op Malt.

Edwin Van Maanen

product designer

Kan reizen naar Den Haag

  • 52.07114
  • 4.29916
  • Indicatief tarief € 800 / dag
  • Werkervaring 7+ jaar
Een opdracht voorstellen De opdracht kan alleen van start gaan nadat je de offerte van Edwin hebt geaccepteerd.

Deze freelancer heeft aangegeven beschikbaar te zijn vanaf 1-10-2023

Tot 1-10-2023

Een opdracht voorstellen De opdracht kan alleen van start gaan nadat je de offerte van Edwin hebt geaccepteerd.

Locatie en reizen

Den Haag, ZH, Nederland
Kan bij je op kantoor werken in
  • Den Haag en 50 km rondom


Tijdsduur van de opdracht
  • tussen 1 en 3 maanden
  • tussen 3 en 6 maanden
  • ≥ 6 maanden
≤ 1 week
  • Automobiel
  • Digitaal bureau & IT-consultancy
  • Energie
  • Hightech
  • Milieu
+4 andere
  • 1 persoon
  • 2 - 10 personen
  • 11 - 49 personen
  • 50 - 249 personen
  • 250 - 999 personen
+1 andere


Malt-handvest ondertekend
Het handvest bekijken

Geverifieerd e-mailadres


  • Nederlands

    Tweetalig / moedertaal

  • Engels

    Volledige professionele capaciteit


Vaardigheden (7)

Edwin in het kort

My name is Edwin. I’m a digital designer with nearly 15 years of experience. My roots lie in Visual & UI Design, but over time I extended my skills and interests to UX, research, product strategy and design leadership. My specialties lie in digital product design, native app design and in setting up, improving and creating design systems as enabler for great digital experiences. I enjoy the role of lead design, being the binding factor between business owners and development teams.

I am looking to join genuine, passionate organisations or product teams that build meaningful digital products, services and experiences to create positive impact on society and planet.

Areas: energy transition, climate change fight, (smart) mobility, smart city solutions, sustainable energy solutions, sustainable tourism or digital media.



Freelance Product Designer  - Als freelancer

Amsterdam, Netherlands

mei 2010 - Vandaag (12 jaren en 6 maanden)

My specialty lies in setting up, improving and develop design systems, in digital product development, native app design. I enjoy the role of lead design being the binding factor between business owners and developers. Clients include Adidas, Het Financieele Dagblad, NOS, Beerwulf, KLM Air France, Essense Service Design, Mirabeau / Cognizant, ING & PostNL

ADIDAS - Adidas Group

Adidas app designer  - Als freelancer

Noord, Amsterdam, NH, Netherlands

januari 2022 - augustus 2022 (7 maanden)

In the role of UI designer I joined the Adidas app team to support them on design developments, concepts and detailed designs for the global app. As part of the app design team I did this in close collaboration with them, but also with multiple development teams. During the extend of 6 months I mainly focussed on the integration of the new loyalty program; adiclub. Next to that I also helped to rethink, reinvent the most important area of the app, the lower funnel; where users explore and buy adidas products. Even though my role was focused on UI design, it extended beyond that to UX design and coaching. Activities included: Concepting, sketching, LoFi & HiFi prototyping, detailed design, development team alignment

ADIDAS - Adidas Group

Adidas Admin Design Library  - Als freelancer

Amsterdam, Netherlands

december 2021 - januari 2022 (1 maand)

The adidas admin is an internal adidas tool, used to create and manage content for all digital adidas channels, I.E., adidas app and digital signage. It is a vital tool for adidas. I supported the adidas design team by helping them to modernise and prepare their Figma design library for expansion and scaling. I did this by creating a strong structure, converting and modernising components, forming a strong base for future use by different departments and designers.

Het Financieele Dagblad

Product Designer & UX Capability builder (Freelance)  - Als freelancer

Amsterdam, Netherlands

november 2019 - januari 2022 (2 jaren en 2 maanden)

For Dutch Publisher organisation Het Financieele Dagblad, I was asked to help grow the in-house UX capability. I'm a strong believer in leading by example. By showing the different aspects of UX, UI and product design, by being a strong link between stakeholders, business owners and development teams, I cleared the path to grow to a UX Chapter, contributing to the Digital Maturity of the Financieele Dagblad. Over time, my role varied from core product designer to UX lead bringing together a team of multiple UX designers, coaching, training and being a sparring partner to business and product owners. Product Design, Digital Design, Coaching, Educating, Product Strategy Design Systems, App Design, User Research


Product Design for Additiv  - Als freelancer

Amsterdam, Netherlands

december 2019 - april 2020 (4 maanden)

Product Design, Digital Design, User Research, Personas, User Scenarios. (Contractor Imagine Digital)

Essense - Service Design

Practice Lead Experience Design

Amsterdam, Netherlands

maart 2019 - oktober 2019 (7 maanden)

At Essense I led a team of 11 UX & Visual Designers. I was responsible for ensuring consistent quality for all client deliverables. To achieve this I focused heavily on improving team cohesion, as this is one of the essential foundations of organizational development. Working for Essense I laid the foundation for all designers to improve knowledge sharing, document processes and procedures, in order to improve the quality of work delivered by the individual designers as well as the team as a whole. As UX lead I was responsible for designing a multi brand design system for a telecom provider. This included working methods, capability building, design system maturity models and organisational and team models. I also acted as a personal development coach and was a member of the leadership team, dealing with business operations, growth and company strategy.


Digital Product Designer (Freelance)  - Als freelancer

Hilversum, Netherlands

augustus 2017 - maart 2019 (1 jaar en 7 maanden)

At NOS I was the main digital designer for a period of 1,5 year. I was part of the iOS, Android & Web team, serving a user base of over 4 million people, providing in their daily news needs. Together with the PO I set the product strategy, aligned with stakeholders and developers. I created concepts, performed user research, aligned with the newsroom and got to chance to work on some amazing projects.
• - News website
• NOS news app for iOS & Android
• NOS Special about Lagos
• Winter Olympic Games 2018
• World Cup Football 2018

PostNL - Postnl

Digital Product Designer (Freelance)  - Als freelancer

The Hague, Netherlands

februari 2018 - april 2018 (2 maanden)

Over the course of three months I supported the UX & Design team of Essense & PostNL to layout a foundation for a design system. This system served the iOS, Android, Website and a Business portal. Contractor: Essense


Brand Alignment (Freelance)  - Als freelancer

Amsterdam, Netherlands

juli 2017 - augustus 2017 (1 maand)

I supported Beerwulf (re)defining their brand and brand appearance over multiple channels, by giving workshops, creating a brand guide and concept designs.

KLM Royal Dutch Airlines

KLM Mobile, UX & Visual Design (Freelance)

Amstelveen, Netherlands

juli 2016 - februari 2017 (7 maanden)

Over a period of 9 months I helped out the KLM Mobile team improving the user experience of their native apps, for both Android & iOS. Together with 3 UX specialists we researched, concepted and designed the way the users book their flights, changing their seats and checking in. Working together with 4 development scrum teams (partly off shore) we realised major improvements, creating a seamless experience between different KLM touch points. Contractor: Mirabeau

Air France-KLM - Groupe Air France

UX & Visual Design (Freelance)  - Als freelancer

Amsterdam, Netherlands

juni 2016 - juli 2016 (1 maand)

In a pressure cooker project I joined and helped a team of Mirabeau to align and come up with a joint proposition for KLM & Air France on how to search for flights and manage them. Contractor: Mirabeau

PostNL - Postnl

Visual Design App & Website (Freelance)  - Als freelancer

april 2014 - november 2015 (1 jaar en 7 maanden)

UI design PostNL App for Android & iOS Tracing and rerouting parcels. Released: March 2015 +31 (0) 642 11 5950 [email protected] UI design Redesign of the new personal environment for tracing, rerouting and sending parcels. Released: March 2015 Awarded with a Dutch Interactive Award (2016) Contractor: Essense Service Design


Studygrasp, UX & Visual design (Freelance)  - Als freelancer

Amsterdam, Netherlands

oktober 2014 - januari 2015 (3 maanden)

Supporting the promising startup StudyGrasp with UX & Design to improve their product.


ING Mobile, UX & Visual design (Freelance)  - Als freelancer

Amsterdam, Netherlands

oktober 2014 - november 2014 (1 maand)

Supported the mobile UX&Design department of ING on conceptual design for their native app for Android & iOS. Some concepts I was party responsible for were Touch ID login, and transaction forecasting.

ING - ING, UX & Visual design (freelance)  - Als freelancer

Amsterdam, Netherlands

mei 2014 - september 2014 (4 maanden)

Supporting the UX & Design team on rethinking and redesigning the online banking experience for over 8 million Dutch customers.

ADIDAS - Adidas Group

Visual Design (Freelance)  - Als freelancer

Amsterdam, Netherlands

maart 2014 - mei 2014 (2 maanden)

Supporting the eCommerce team on design & usability improvements for I've worked on the US/Canada & EMEA integration. This included the mobile website, the global navigation productpages and account.

Wegener Media BV

Wegener Innovatie (Freelance)  - Als freelancer

Apeldoorn, Netherlands

oktober 2013 - maart 2014 (5 maanden)

Concepting / Interaction Design / Visual Design for several concepts at Wegener Innovation Hub.


Junior (2008) - Senior (2013) Visual Designer

april 2008 - september 2013 (5 jaren en 5 maanden)


Webdesigner / Frontend Developer

november 2007 - april 2008 (5 maanden)

Internship. Concepting, Interaction Design and Visual Design of

Sanoma Uitgevers

Webdesigner / Frontend Developer

Hoofddorp, Netherlands

februari 2007 - november 2007 (9 maanden)

Internship that converted into temporary employment. During this time I designed the house style, including the logo, worked on the concept, was responsible for the interaction and visual design of the website, several newsletters and banners.

vZine International


februari 2007 - februari 2007

TUI Nederland NV


Rijswijk, Netherlands

februari 2006 - februari 2007 (1 jaar)

Responsible for interaction, visual design and front-end development of banners, newsletters, website components and bookingflows for,,