Over Donna
Senior commercial leader with nearly 15 years of experience in FMCG across brand management, category management and commercial leadership roles.
I have a strong track record in driving sustainable growth, leading business transformations and strengthening brand and category performance in competitive retail environments. My expertise lies in connecting consumer insights, brand strategy and commercial execution to deliver measurable results.
Throughout my career I have worked closely with major retail partners and led cross-functional teams to unlock growth opportunities, reposition brands and improve business performance.
During a recent sabbatical I expanded my entrepreneurial skill set by investing in international real estate and building an independent fashion and lifestyle platform focused on helping women make better purchasing decisions. This experience provided hands-on exposure to digital marketing, content strategy and online business building.
Today I combine strategic FMCG expertise with an entrepreneurial mindset to help organisations accelerate growth, strengthen brand positioning and unlock new commercial opportunities.
Nederlands
Tweetalig / moedertaal
Engels
Vloeiend
Frans
Basiskennis
Spaans
Basiskennis
Kan op locatie werken
Rotterdam (tot 50km)
Werkervaring
- CAREER BREAKPersonal Goal Pursuitjuli 2024 - Vandaag (1 jaar en 11 maanden)After 15 years in FMCG commercial leadership roles, I intentionally took a sabbatical to focus on entrepreneurship, strategic investments and family.During this period I invested in international real estate and expanded my commercial skill set by building an independent fashion & lifestyle platform focused on helping women make more confident purchasing decisions.This entrepreneurial journey required developing hands-on expertise in digital business building, including content strategy, affiliate marketing, social media growth and online brand positioning. Through this experience I broadened my profile beyond traditional FMCG leadership into the digital and direct-to-consumer landscape.The sabbatical has allowed me to combine strategic thinking with practical execution while exploring new business models and strengthening my entrepreneurial mindset.
- P&GBusiness Group Director Skin Care & Hair CareDETAILHANDELjuli 2023 - juni 2024 (11 maanden)Rotterdam, NederlandExpanded leadership scope with full accountability for both the Skin Care and Hair Care portfolios (~€70M turnover).Responsible for driving category growth, strengthening retailer partnerships and leading the commercial organization to deliver sustainable performance.Key Responsibilities
- Full P&L ownership for the Hair Care Benelux business including a turnaround mandate
- Lead and re-energize internal and external stakeholders across marketing, sales and supply chain
- Drive commercial strategy, portfolio optimization and category growth initiatives
- Lead 3 direct reports and coach a team of 15 account managers in day-to-day business
Key Achievements- Fastest growing focus market in P&G Hair Care Europe (Index 113)
- Delivered the 4th consecutive year of growth for OLAY, strengthening its position as a profitable growth contributor
- P&GBusiness Group Director Skin CareDETAILHANDELjuli 2020 - juni 2023 (2 jaren en 11 maanden)Rotterdam, NederlandDual accountability for brand leadership and sales execution for the Skin Care portfolio, with a clear mandate to turn around the OLAY business.Led the full commercial transformation of the brand, restoring sustainable growth and profitability while strengthening retailer partnerships and improving in-store visibility.Key Responsibilities
- Full commercial ownership of the OLAY turnaround across the Benelux
- Defined and executed the brand transformation and growth strategy
- Strong stakeholder leadership across marketing, sales and retail partners
- Led negotiations and strategic planning with key retailers
- Coached and developed 1 direct report and 2 account managers
Key Achievements- Delivered 3 consecutive years of growth after more than a decade of decline
- Restored profitability to European benchmark levels
- Significantly improved in-store fundamentals and visibility (e.g. expanding shelf presence from 2 shelves to a full bay at Kruidvat and Etos)
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Opleidingen
- MSc CEMS InternationalErasmus University RotterdamMSc CEMS International
- BSc International BusinessErasmus University RotterdamBSc International Business