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Welkom op het Malt-profiel van Dennis!

Met Malt heb je toegang tot de beste freelance consultants voor jouw opdrachten. Neem contact op met Dennis om te vertellen waaraan je behoefte hebt of zoek andere profielen op Malt.

Dennis De Zwaan

head of marketing

Kan reizen naar Utrecht, Amsterdam, Rotterdam, 's Hertogenbosch, Almere

  • 52.09153
  • 5.11733
  • Indicatief tarief € 650 / dag
  • Werkervaring 7+ jaar
Een opdracht voorstellen De opdracht kan alleen van start gaan nadat je de offerte van Dennis hebt geaccepteerd.

Deze freelancer heeft aangegeven fulltime beschikbaar te zijn, maar heeft dit meer dan 7 dagen niet meer bevestigd.

Een opdracht voorstellen De opdracht kan alleen van start gaan nadat je de offerte van Dennis hebt geaccepteerd.

Locatie en reizen

Utrecht, Nederland
Kan bij je op kantoor werken in
  • Utrecht en 50 km rondom
  • Amsterdam en 20 km rondom
  • Rotterdam en 20 km rondom
  • 's Hertogenbosch en 20 km rondom
  • Almere en 10 km rondom


Tijdsduur van de opdracht
≥ 6 maanden
  • ≤ 1 week
  • ≤ 1 maand
  • Banken & verzekeringen
  • Consultancy & auditing
  • Cultuur
  • Defensie
  • Digitaal bureau & IT-consultancy
+30 andere
  • 250 - 999 personen
  • 1000 - 4999 personen
  • ≥ 5000 personen
  • 1 persoon
  • 2 - 10 personen


Malt-handvest ondertekend
Het handvest bekijken

Geverifieerd e-mailadres


  • Nederlands

    Tweetalig / moedertaal

  • Engels

    Volledige professionele capaciteit

  • Duits

    Tweetalig / moedertaal


Vaardigheden (21)

Dennis in het kort

I love fighting for the underdog, I love competition and spotting the angle that leads to a win. Challenges like
growing from the #3 newsite to the #1 newsite in the Netherlands by completely transforming their marketing
creative approach & execution.
I love transforming and reorganizing teams so they can compete with the best. I excel in building new organization
frameworks and strategies, and then bring them to live via recruitment, (re)training, reorganizing, budgeting, and
bringing the theory to practice. I always look for what is best for the company as a whole and take the consumer
centric approach to get there.


DPG Media - DPG Media

Pers & media

Head of Digital Marketing

Nederland, CO 80466, USA

september 2018 - januari 2020 (1 jaar en 4 maanden)

Reports to: Brand Director
Customers: B2C
User acquisition:
Grew our apps from 600k daily users to 1,1 million daily users.
Defeated our opposition: Went from #3 in market to #1 in market after almost a decade being behind.
Reorganisation & scale-up: Went from 7 brand marketeers to 30 digital first marketeers in two years time.
Budget responsibility:
Direct: 6 mil euros & 30 FTE

Helped build a creative studio & digital marketing dream team for all our newspaper titles (National: AD, Volkskrant, Trouw, Het Parool. Regional: De Gelderlander, ED, BD, BN de Stem, De Stentor, Tubantia, and PZC) Scaled from 7 generalists to 30 specialists in two years time. Experience with reorganizing teams. Important weekly stakeholders: Managing Editor's from all our news brands and

DPG Media

Head of Digital Marketing

Nederland, CO 80466, USA

mei 2018 - augustus 2018 (3 maanden)

Team lead for the digital marketing team for all platforms of AD and her regional brands

DPG Media Nederland

Senior Online Marketeer

maart 2018 - mei 2018 (2 maanden)

Lead of the digital marketing of our eCommerce department (B2C)


Director of Operations & Product Development

oktober 2016 - februari 2018 (1 jaar en 4 maanden)

Head of the agencies daily operations, report directly to shareholders of the company. Customers: B2B & B2C (our clients served both) Results: Revenue growth: from 600k annually to 1,2 mil annually EBITA growth: from -30k annually to 300k annually Scale-up: from 4 employees to 13 employees Budget: At my own discretion, was end-to-end responsible. No external financing. Responsible for innovating the business strategy and marketing techniques. Developing products to fit upgrade the agency's value proposition to a new level of service and guiding their team of campaign managers to deliver the best possible results for their reputable clients. The key-accounts their team worked on: Manpower, Oxxio, Engie, Cruise Travel, Findio, StudyStore, Monuta, Decathlon, BookIt, and many other e-commerce top performers. Our agency sold its own SaaS attribution software and provided marketing services for: √ Online Advertising √ Affiliate Marketing √ Media buying √ Display Advertising √ Conversion-attribution √ Omnichannel attribution modelling


Senior Digital Strategy Consultant

oktober 2015 - februari 2018 (2 jaren en 4 maanden)


Affiliate & Display Marketeer | Campaign Manager

april 2015 - oktober 2015 (6 maanden)


Founder (Brand & business consultancy)

september 2013 - oktober 2015 (2 jaren en 1 maand)

Cygni Media

Freelance Media Designer | Webdeveloper

september 2011 - oktober 2015 (4 jaren en 1 maand)


Marketing and Publicity

september 2014 - februari 2015 (5 maanden)


Supervising Community Manager

juni 2006 - januari 2008 (1 jaar en 7 maanden)

Managing a 12 headed team of Community Support workers that moderate the forum with ±50.000 active customers. Managing their workethics, methods, and efficiency.