Omschrijving

I love fighting for the underdog, I love competition and spotting the angle that leads to a win. Challenges like

growing AD.nl from the #3 newsite to the #1 newsite in the Netherlands by completely transforming their marketing

creative approach & execution.

I love transforming and reorganizing teams so they can compete with the best. I excel in building new organization

frameworks and strategies, and then bring them to live via recruitment, (re)training, reorganizing, budgeting, and

bringing the theory to practice. I always look for what is best for the company as a whole and take the consumer

centric approach to get there.

Talen

Voorkeuren voor werkplek

Kan op locatie werken

Utrecht (tot 50km), Amsterdam (tot 20km), Rotterdam (tot 20km), 's Hertogenbosch (tot 20km), Almere (tot 10km)

DPG Media
Head of Digital Marketing
PERS & MEDIA
september 2018 - januari 2020 (1 jaar en 4 maanden)
Nederland, CO 80466, USA
Reports to: Brand Director
Customers: B2C
Results:
User acquisition:
Grew our apps from 600k daily users to 1,1 million daily users.
Defeated our opposition: Went from #3 in market to #1 in market after almost a decade being behind.
Reorganisation & scale-up: Went from 7 brand marketeers to 30 digital first marketeers in two years time.
Budget responsibility:
Direct: 6 mil euros & 30 FTE

Helped build a creative studio & digital marketing dream team for all our newspaper titles (National: AD, Volkskrant, Trouw, Het Parool. Regional: De Gelderlander, ED, BD, BN de Stem, De Stentor, Tubantia, and PZC) Scaled from 7 generalists to 30 specialists in two years time. Experience with reorganizing teams. Important weekly stakeholders: Managing Editor's from all our news brands and
DPG Media
Head of Digital Marketing
mei 2018 - augustus 2018 (3 maanden)
Nederland, CO 80466, USA
Team lead for the digital marketing team for all platforms of AD and her regional brands
DPG Media Nederland
Senior Online Marketeer
maart 2018 - mei 2018 (2 maanden)
Lead of the digital marketing of our eCommerce department (B2C)