Omschrijving

Senior marketingprofessional gespecialiseerd in positionering, go-to-marketstrategie en merkopbouw. Met ervaring in hospitality, educatie en digitale platforms werk ik nauw samen met product-, commerciële en marketingteams om waardeproposities en GTM-strategieën te vertalen naar meetbare resultaten. Ik ben thuis in complexe, internationale en cross-functionele omgevingen, inclusief gedistribueerde en scale-up settings.

Hoogtepunten:

· Seizoensomzet gegroeid van €1,3M naar €3,9M (3x) bij The Social Hub

· Bijgedragen aan 84% groei in nieuwe studenten bij Kaplan Business School

· GTM-strategie geleid voor een multi-market portfolio across APAC, EMEA & LATAM

· CRM-database opgebouwd van nul naar 30.000+ subscribers met 45% open rate en 20% CTR

Beschikbaar voor freelanceopdrachten op het gebied van merkstrategie, GTM-planning en product marketing. Nederlands-Australisch dual citizen gebaseerd in Den Haag — beschikbaar voor remote en hybride opdrachten.

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Senior marketing professional specialising in positioning, go-to-market strategy and brand building. With experience across hospitality, education and digital platforms, I've worked closely with product, commercial and marketing teams to define value propositions, GTM strategies and campaigns that deliver measurable results. I'm comfortable operating in complex, international and cross-functional environments, including distributed and scale-up settings.

Highlights:

· Drove seasonal revenue from €1.3M to €3.9M (3x) at The Social Hub

· Contributed to 84% growth in student commencements at Kaplan Business School

· Led GTM strategy across APAC, EMEA & LATAM for a multi-market product portfolio

· Built a CRM database from zero to 30,000+ subscribers with a 45% open rate and 20% CTR

Available for freelance projects in brand strategy, GTM planning and product marketing. Dutch–Australian dual citizen based in The Hague — open to remote and hybrid engagements.

Branche-expertise

Talen

Nederlands
Tweetalig / moedertaal
Engels
Tweetalig / moedertaal

Voorkeuren voor werkplek

Kan op locatie werken

Den Haag (tot 10km)

The Social Hub
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