Over Dave
Engels
Tweetalig / moedertaal
Werkervaring
- WickeySenior CROjuni 2025 - Vandaag (1 jaar)• ● Lead end-to-end CRO audits, experimentation, and UX improvements across full ecommerce funnel• ● Design and analyze A/B tests tied directly to revenue impact and ROI• ● Own tracking architecture (GA4, Looker, Amplitude) ensuring full funnel visibility• ● Translate behavioral insight into SKU, checkout, and navigation optimization• ● Partner with marketing on SEE–THINK–DO strategy and creative performance loops
- Loop EarplugsCRO Researchermei 2024 - juni 2025 (1 jaar en 1 maand)• ● Delivered deep behavioral analysis and friction discovery across ecommerce journeys• ● Formulated data-driven hypotheses and experimentation roadmap• ● Analyzed A/B testing performance and communicated impact to stakeholders• ● Achieved 14% test win-rate, driving measurable uplift in conversion
- Webfleet (Bridgestone)Experimentation & CROaugustus 2022 - mei 2024 (1 jaar en 9 maanden)• ● Helped establish experimentation culture and optimization practice• ● Led testing, research, and UX improvements while protecting customer experience integrity• ● Supported sustainability-driven digital product strategy
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