Over Chris
Strategic Revenue Operations & Growth Strategy Leader with 12+ years driving GTM infrastructure, sales operations transformation, and cross-functional revenue strategy across B2B SaaS and high-growth tech. Proven expertise optimizing GTM tech stacks (Salesforce, HubSpot, Clay, Gong, Highspot, Anaplan), designing scalable sales processes (lead-to-cash, forecasting), and delivering data-driven insights at c-level that accelerate revenue growth. Deep experience in systems management, forecast accuracy improvement, and strategic planning for global operations.
Nederlands
Tweetalig / moedertaal
Engels
Vloeiend
Frans
Beperkte professionele capaciteit
Duits
Basiskennis
Kan op locatie werken
Amsterdam (tot 50km)
Werkervaring
- Conway & CoSenior Strategy Directorfebruari 2025 - Vandaag (1 jaar en 6 maanden)Amsterdam, NetherlandsLeading strategic growth advisory for consumer and retail brands (€20-200M revenue) and operating partner services for European PE firms/VCs. Member of leadership team.• • Delivered €500K influenced revenue through 5 joint business plans with investors and 80+ qualified leads across direct and investor channels• • Built and scaled revenue and GTM infrastructure: SDR function, demand gen/capture processes, pipeline management, AI tools and agents, and board-level sales forecasting• • Positioned Conway as investor operating partner through Brand Radar initiative (biannual Dutch consumer brand rankings) and digital maturity/valuation assessments for portfolio companies• • Systematized service delivery through standardized frameworks, technical partnerships, and scalable consulting methodologies
- VML (Newcraft)Strategy & Growth Leadjanuari 2024 - februari 2025 (1 jaar en 1 maand)Amsterdam, NetherlandsLed strategy practice for digital accelerator. Supported post-merger integration of Newcraft into VML (WPP) and developed combined commercial strategy. LT-1 role.• • Led PMI workstream for Newcraft acquisition, aligning operating models and go-to market strategies• • Sold and managed 3+ €250K+ consultancy engagements, leading cross-functional expertise teams (service design, UX, tech, data science, CRM etc.) to deliver integrated solutions; influenced €1.5M+ new business• • Built and coached strategy & growth consulting team of 8+ consultants with capability development programs
- CriteoDirectormaart 2019 - december 2023 (4 jaren en 9 maanden)Paris, FranceMember of Extended Leadership Team, serving as strategic advisor to CRO/CMO on strategy, revenue growth and operational excellence. Led revenue ops for €300M+ EMEA enterprise organization (€100M Retail Media, €200M Marketing Solutions). Business partnering with EMEA EMD.Strategic Planning & GTM Leadership:• • Led annual/quarterly planning for €300M+ EMEA revenue org, improving forecast accuracy by 10%• • Designed GTM strategy verticals: €20M incremental pipeline, 10% faster sales cycle• • Developed customer segmentation model driving 15% ACV improvement in mid-market
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Opleidingen
- Executive Education: Digital Business StrategyMassachusetts Institute of Technology2018Executive Education: Digital Business Strategy
- MSc IndustrialKTH Royal Institute of Technology2013MSc Industrial