Over Calvin
If you are looking for a freelancer who thinks beyond design and understands business, growth, and conversion, you are in the right place.
- WordPress websites from concept to launch
- WooCommerce webshops with conversion focused structure
- Website redesigns focused on performance and UX
- Brand identity development and visual strategy
- Technical optimization and ongoing website maintenance
- E commerce growth strategy and CRO improvements
Engels
Tweetalig / moedertaal
Nederlands
Tweetalig / moedertaal
Duits
Beperkte professionele capaciteit
Werkervaring
- ZaanMarketingWebsite & Media designer / MarketingadvisorDIGITAAL BUREAU & IT-CONSULTANCYnovember 2015 - Vandaag (10 jaren en 7 maanden)Zaandam, NetherlandsFounder of a webdesign and online marketing agency focused on conversion driven WordPress websites and e-commerce solutions for entrepreneurs and SMB clients.• • Designing and developing high performance WordPress websites and WooCommerce webshops• • Full brand identity development including logo design and visual direction• • Conversion optimization and UX structure strategy• • E-commerce strategy and online growth consulting• • SEO optimization and performance improvements• • Ongoing website maintenance and technical support• • Strategic marketing advice tailored to business growth
- Amsterdam Seed CenterMarketing Communication CoordinatorDETAILHANDELjanuari 2019 - januari 2026 (7 jaren)Amsterdam, Netherlands• • Developed and executed full online and offline marketing strategy• • Managed Magento 2 webshops with 1500+ products in 6 languages• • Led UX optimization and conversion improvement initiatives• • Managed pricing strategy, assortment planning and inventory coordination• • Oversaw marketing budget and affiliate programs• • Managed a team of 4 employees and external developers• • Organized and coordinated international trade show stands• • Responsible for on-site sales performance at exhibitions across Europe• • Strengthened brand positioning and customer engagement
- Le Nouveau ChefMarketing- Communication- and Content employeeE-COMMERCEjuni 2017 - december 2018 (1 jaar en 6 maanden)Heiloo, Netherlands• • Supported new product launches• • Managed WooCommerce webshop with 200+ products in 3 languages• • Optimized landing pages and online ordering processes• • Implemented international e-commerce campaigns• • Improved email segmentation and automation flows• • Conducted A/B testing to increase conversion• • Managed product information systems
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Opleidingen
- De Digitale Werkplaats Marketing- en communicatie opleidingDe Digitale Werkplaats Marketing- en communicatie opleiding
- Marketing & Communicatie MBO4+, Meeting and EventROC van Amsterdam2014Marketing & Communicatie MBO4+, Meeting and Event