Brij Bhushan Singh

Shaping the global modeling capability (Plant Design) for Large E&I projects and building a global execution engine that drives impact, scale, and operational efficiency — all with a startup mindset.

Impacting business worth 300 million chf annually.

Manage product lines of approx 150 Million CHF/ annum size that consists diverse product lines (traditional and modern products) through strategic positioning and cross-functional collaboration. Led the market sizing for the interior finishing market in North America to put a modern product marketing strategy in place targeting changing customer needs. Collaborating with regional/local Product Managers based in markets, I conduct market research to align business plans, steering portfolio growth and profitability.

Regularly develop business cases and review regional business cases to determine market penetration with both buy-in and in-house solutions. Also, responsible for leading the Asia Pacific for the Fire Protection business unit, serving as the primary point of contact for fire protection business expansion and development.

Turned around ~CHF 1.5M NZ business from -4% to +12% growth.

Secured CHF 130K for local testing to close portfolio gaps.

Launched systems generating CHF 110K/year from new trade customers.

Signed strategic seismic research agreement with University of Canterbury.