Omschrijving

I help agencies and brands move in the same direction.

I’m an account and business lead who brings calm, clarity, and focus when things get complex. My strength is connecting what the client wants with what the creative team needs to deliver making sure good ideas actually work in the real world.

I’ve led global campaigns, rebrands, and long-term partnerships where alignment and momentum were critical. I translate ambition into clear direction, keep communication honest, and hold the process steady when pressure is high.

I believe great work happens when people feel clear, confident, and connected. That’s the environment I build.

Branche-expertise

Talen

Nederlands
Tweetalig / moedertaal
Spaans
Vloeiend
Engels
Tweetalig / moedertaal
Duits
Beperkte professionele capaciteit

Voorkeuren voor werkplek

Kan op locatie werken

Amsterdam (tot 50km)

Ogilvy
Social Lead
augustus 2023 - Vandaag (2 jaren en 10 maanden)
Netherlands
• Lead pan-European social activations across 20+ markets on TikTok, Meta, YouTube, and emerging platforms.
• Align global creative frameworks with local execution, ensuring consistent brand presence and measurable impact.
• Drive social transformation initiatives, streamlining workflows and enabling best practices across markets.
• Manage cross-functional teams (strategy, creative, media, local markets) to deliver platform-first advertising.
Advertising Social media Marketing Business development
Dept Agency
Account Director - Brand & Advertising
juli 2018 - juni 2023 (4 jaren en 11 maanden)
Netherlands
• Directed global and local clients including Philips, Diageo, Mizuno, shaping integrated social-first campaigns.
• Led award-winning digital advertising campaigns for various clients across the Lovies, OneShow, Anthem Awards, Debbie's, DCA, Luum
• Guided always-on social strategy for Fitbit EMEA, ensuring integration with ATL campaigns.
• Coordinated multidisciplinary teams (strategy, creative, media) to deliver impactful advertising at scale.
Advertising Social media Branding Business development
Royal Philips
Global Marketing Communication Manager
september 2015 - juni 2018 (2 jaren en 9 maanden)
Netherlands
• Developed and launched the Future Health Index, Philips' flagship global thought-leadership platform.
• Created integrated communication strategies that built Philips' position in healthcare innovation.
Branding & Identity Marketing Content marketing