Omschrijving

Revenue-First SEO Strategist | 14+ Years | B2B Focus

I help B2B companies build SEO programs that move pipeline, not just traffic. Rankings and sessions are leading indicators at best. Revenue is the metric that matters.

My engagements follow a 9-month exit strategy: I come in, build the program, coach your team, and leave you self-sufficient. No open-ended retainers. No dependency. By month nine, you don't need me anymore. That's the goal.

How I work:

Ruthless prioritization. Every task gets tagged Critical, High, or I Don't Care. If it can't be defended to the CEO in one sentence, it doesn't make the list.
SEO by design. I embed SEO guidance before business decisions ship (migrations, product launches, international expansion), not after the damage is done.
Sustainable execution. Fewer, stronger pages. Reusable systems. One thing published well beats ten published poorly.
Clarity over complexity. One KPI (revenue or conversions). Max three leading indicators. No 100-page audits.

What I bring to the table:

Website migrations without the traffic dip (Friends of Search 2023 Winner)
MQL forecasting and pipeline attribution for SEO
Audience-led content strategy rooted in sales calls and customer pain points, not keyword volume
Internal team coaching so your SEO capability outlasts my engagement

Engagement model:

Typical engagement: 9 months, 1-2 days per week; for migrations 3-4 months
Company sizes: startups, scale-ups, SMBs
Verticals: B2B, social impact, sustainability

I also run the Amsterdam SEO Salon, a bi-monthly meetup for SEO practitioners.

If you want SEO that ties to your bottom line, let's talk.

Talen

Frans
Tweetalig / moedertaal
Engels
Tweetalig / moedertaal
Duits
Beperkte professionele capaciteit
Nederlands
Beperkte professionele capaciteit

Voorkeuren voor werkplek

Kan op locatie werken

Amsterdam (tot 50km), Rotterdam (tot 50km), Utrecht (tot 50km), Bréda (tot 50km), Eindhoven (tot 50km)

Afari skincare
SEO Consultant
MODE & COSMETICA
augustus 2022 - september 2022 (2 maanden)
Amsterdam, Nederland
Deliverables:
- Keyword research
- SEO content strategy
- top landing pages blueprint
- SEO Audit
- SEO strategy
landing page blueprint landing page keyword research content strategy SEO strategy SEO audit
Expertwired
SEO strategy, keyword research, technical blueprint and content structure
CONSULTANCY & AUDITING
juli 2022 - augustus 2022 (2 maanden)
Amsterdam, Nederland
The objective was to find a scalable way to create pages to attract a lot of organic traffic in the market research industry.
After analyzing the competition, I identified the key themes where Expertwired could have a competitive advantage. Based on this, I came up with page blueprints in line with SEO and UX best practices, EEAT, and content architecture. I also provided tips and ideas on building future-proof scalable pages, through programmatic SEO.

Deliverables:
- Technical SEO Audit
- Keyword Research
- 4x pages blueprint

Target markets: Global (English)
SEO Blueprint Landing Page Keyword Research SEO Strategy Technical audit programmatic SEO content marketing scaling content
Mindful Minuut
SEO Consultant
GEZONDHEID & WELLNESS
juni 2022 - Vandaag (4 jaren)
Amsterdam, Nederland
Bi-weekly support:
- identify ranking opportunities for new content
- submit ideas to improve ranking of existing content
- technical SEO support on Wordpress
- educate stakeholders on SEO
- internal linking optimization

Target markets: Netherlands, Belgium
SEO SEO audit marketing consultant technical seo content structure SEO blueprint