Ashley Gifford De Vries

Helping brands tell a brighter, clearer story for brands both in The Netherlands and globally. Projects span; global beer brands, household staples and specialty ranges — including:

Heineken – A refresh for 'The Green Zone' look and feel, with supporting media and branded merchandise.

Flora – Limited-edition London Marathon illustration for packaging design celebrating movement and positivity.

SPAR – Created an international house style rebrand & guideline.

Hartog Horse Feed Re-designed and developed a new brand story and packaging identity for the heritage Dutch brand.

I worked In London and Sydney across a range of design disciplines: print, digital, environmental, presentation, illustration and packaging.

Developed strong agency-side grounding in concept development, client presentations, design supervision.

I began my career as an Art Director in advertising in Edinburgh. Here I worked as part of a creative partnership, before specialising within the design team.