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- EXACTCorporate social media specialist (junior)SOFTWAREPRODUCTIEoktober 2023 - juni 2024 (8 maanden)As a freelance Social Media Specialist for EXACT, I was responsible for developing and managing the company’s corporate social media presence across multiple platforms to strengthen brand positioning and digital communication. I worked closely with the internal marketing and communications team to align content strategy with corporate objectives and employer branding initiatives.Key responsibilities:- Managed and optimized EXACT’s corporate social media channels (LinkedIn, Instagram, and Facebook) to enhance visibility and engagement.-Created and scheduled strategic content calendars tailored to both B2B and employer branding audiences.- Produced on-brand copy, visuals, and social campaigns that communicated EXACT’s values, company culture, and technological innovation.-Collaborated with internal teams and external partners to ensure consistency across campaigns and corporate messaging.-Analyzed social media metrics and performance reports to provide actionable insights and improve engagement rates.Supported digital PR and internal communications efforts through storytelling and campaign support.
- InterfilterSales and marketing specialistCIVIELE TECHNIEK & BOUWKUNDEjanuari 2023 - december 2024 (1 jaar en 11 maanden)As a freelance Sales and Marketing Specialist at Interfilter, I supported the launch of a new product line by developing and executing marketing strategies aimed at increasing brand awareness, generating qualified leads, and driving sales performance. My work combined both strategic planning and hands-on implementation across digital and offline channels.
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Opleidingen
- Masters: E-commerce & Digital MarketingEAE Business School2025A comprehensive program focused on integrating creativity, strategy, and data analytics to drive digital growth. I developed expertise in SEO, SEM, social media advertising, e-commerce management, content strategy, and marketing automation. During my master’s, I worked on real-world projects simulating agency and brand environments — from building multi-channel marketing funnels to optimizing user experiences through analytics. Thesis project: Launching Borders in Spain — A Digital Marketing Relaunch Strategy → Led the digital marketing plan for Borders, combining SEM, SEO, influencer and UGC marketing, and social media analytics to boost foot traffic and brand awareness.